Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses

Target Market News has introduced Black Business Chicago, a new Web site and publication  which will spotlight the latest news and information on Chicago's African-American businesses, corporate executives and local economic issues. Now there is one source to learn about the Who's Who in the nation's capital of Black-owned business, Click for more


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Integrated Multicultural Media Solutions launches media management services

(April 9, 2013) Longtime media entrepreneur Pluria Marshall Jr. has launched a newly expanded media planning and buying firm that will execute advertising buys across all media -- digital, radio, television, newspapers and magazines. The privately owned company, Integrated Multicultural Media Solutions (IMMS) now becomes the nation's only certified, full-service African-American media management company, Marshall said, uniquely positioned to serve the broader needs of advertisers and agencies.

"Too often, media agencies lack meaningful knowledge about how to effectively reach consumers in diverse communities -- especially black communities," said Marshall, president and chief executive of IMMS. "That's not a mistake you can afford to make with a black consumer base that's expected to spend more than $1 trillion on goods and services in the U.S. this year."

Founded in 2012, IMMS is an ideal strategic partner for any advertiser or agency seeking experts in multicultural media planning and buying, Marshall said.

"Our team of experts and media professionals has more than 100 years of combined media experience, from planning and buying to stewardship, marketing, editing, and creative service," Marshall said. "We've got all of your needs and goals covered."

Media expert Randy Novak, a top executive at Geomentum/NSA -- the nation's largest hyperlocal media and marketing agency -- said the experts at IMMS do what needs to be done to service client needs.

"What I love about IMMS is that you guys get in the weeds," said Novak, whose firm manages $2 billion in local billings each year.

The IMMS mission is simple and direct, Marshall said:

- Create targeted and insightful media strategies to give clients a competitive advantage.
- Get results every day through expert and successful execution.
- Help brands target a black consumer base with more than $1 trillion in annual buying power.

Robert D. Bush, vice president of sales and media, said IMMS' mission is to provide a holistic approach to media planning and servicing.

"Our commitment is to a 360-degree approach -- going well beyond the plan and the buy," Bush said. "We integrate social media, public relations, promotions, immersion strategies and event marketing to the benefit of our clients. Merging client's goals with great ideas, we create customized programs to maximize results and boost customer engagement."

Marshall, a longtime media executive, publishes The Los Angeles Wave and Los Angeles Independent newspapers in California and the Informer & Texas Freeman newspaper in Houston. He also is owner and CEO of WLTH-AM radio station in metropolitan Chicago.

His most recent creation, The Urban Digital Network, a division of IMMS, comprises over 25 news centric web sites, magazine sites and pure digital websites.

Integrated Multicultural Media Solutions (IMMS) is a privately-held, independent national media planning and buying firm. IMMS executes plans across any and all media -- digital, radio, television, newspapers, promotions and immersion -- with a goal of providing a singular framework for growing businesses. For more information visit

Go to Target Market News homepage

Chicago's WVON marks its 50th anniversary with a day of retro broadcasts from the 1960's

Walton Isaacson campaign for Verizon with Kevin Hart takes IAC Online Award

Chicago's WVON marks its 50th anniversary with a day of retro broadcasts from the 1960's

Walton Isaacson campaign for Verizon with Kevin Hart takes IAC Online Award

Black Cable TV Ratings for Week March 18 - 24 'Real Husbands' pass 'Real Housewives' to give BET most watched cable network title

Black TV Ratings for Week of March 18 - 24 'Scandal' overtakes 'American Idol' to return to No.1 show for the week in black homes

Black ad agencies maintain accounts after reshuffling in auto marketing

Toyota financial unit elevates minority-owned brokerage firms for diversity bond initiative

Doug Banks announces launching of media company with Ed Pearson as president

Nationally syndicated radio host Michael Baisden vows he will return to airwaves

Black Cable TV Ratings for Week March 11 - 17 Real Housewives of Atlanta takes No.1 cable show for fourth consecutive week

Visit Orlando picks Lattimer Communications to handle African-American assignment

Black TV Ratings for Week of March 11 - 17 Number of TV shows with at least a million black viewers continues to drop

Bob Johnson forms alliance with BET Digital, UPTOWN Media to promote jobs site

TV One orders 26 episodes for second season of The Rickey Smiley Show

Three Lessons Artists Can Learn From Startups

Commonground ad agency breaks into film production with original documentary

Publisher Dorothy Leavell named chair of National Black Chamber of Commerce

State Farm study reveals different attitudes on financial security by women of color

Sherman Kizart re-appointed to FCC's advisory committee on diversity

Black consumers use mobile devices for shopping more than general population

Lynn Norment, long time editor for Ebony magazine, opens media relations firm

Radio One's WDNI Indianapolis TV station becomes a Telemundo affiliate

Mintel announces Tonya Roberts joins company as multicultural reports analyst

Bounce TV to produce its first reality series starring gospel group foreverJones

Click here for more recent news stories and our news archive



A Tribute to Byron E. Lewis, Sr.



228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2013 All rights reserved                                                                                                                                                                                                                          Supplier Services