Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses

Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site,, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Trayvon Martin top news story among Americans above election, economy

(April 6, 2012) The growing controversy over the shooting death of 17-year-old Trayvon Martin in Florida was the publicís top story in March, though African Americans express far greater interest in news about the killing than do whites.

Overall, a quarter of Americans (25%) say they followed news about the African American teenager killed by a community watch volunteer more closely than any other story. Smaller percentages say they followed news about the presidential elections (16%) or the economy (15%) most closely, according to the latest weekly News Interest Index survey, conducted March 22-25, 2012, among 1,003 adults by the Pew Research Center for the People & the Press.

African Americans are more than twice as likely as whites to say that this was their top story (52% vs. 20%). For African Americans, no other story comes close. Whites followed election news about as closely as Martinís death; 19% say this was their top story.

Looking at a separate measure, 35% of the public says they followed news about the shooting and the still-unfolding controversy very closely. Seven-in-ten blacks say this (70%), compared with 30% of whites.

Though the shooting occurred on Feb. 26, the controversy developed into a major national story amid debates about racial attitudes and crime, the thoroughness of the police investigation and a Florida law that allows people to defend themselves with deadly force under certain circumstances. News about the incident and its aftermath topped coverage as well, accounting for 19% of the newshole, according to a separate analysis by the Pew Research Centerís Project for Excellence in Journalism. News about the presidential campaign accounted for 17% of coverage.

The gap between black and white attentiveness to news about the Trayvon Martin story follows a pattern seen in other stories involving questions about race and the law dating back more than 20 years. In March 1991, for example, 66% of African Americans said they very closely followed news about the videotaped beating of Rodney King, captured by Los Angeles police after a car chase. About four-in-ten whites (43%) said they followed this news very closely.

In the current survey, women say they followed news about the Florida killing and the subsequent controversy more closely than men. Four-in-ten women (40%) say they followed developments in the case very closely, compared with 29% of men. About three-in-ten women (31%) say this was the news they followed most closely; 19% of men say this.

Democrats also tracked news about the case more closely than Republicans or independents. Half of Democrats (50%) say they followed this story very closely, compared with 31% of Republicans and 26% of independents. Nearly four-in-ten Democrats (38%) say this was their top story of the week, compared with 15% of Republicans and 21% of independents. The 2012 campaign was the top story for Republicans (27% most closely).

The pattern among partisans largely holds when looking exclusively at whites. Fully 45% of white Democrats say they followed developments in the Martin shooting very closely, compared with 32% of white Republicans and 21% of white independents.

Go to Target Market News homepage

Arbitron settles PPM discrimination suit with Calif. attorney general for $400,000

Time Warner Cable issues studies on broadband's impact on blacks, Latinos

McDonald's elevates Don Thompson to CEO after Jim Skinner's retirement in July

TV One plans to double the amount of original content in upcoming season

Black Cable TV Ratings for Week of March 5 - 11 BET's 'The Game' holds on to No.1 over Oprah's Whitney Houston special

NABJ honors CNN's Janet Rolle with annual Media Professional Award

Click here for more recent news stories and our news archive

Return to top of page




228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2012 All rights reserved                                                                                                                                                                                                                             Supplier Services