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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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TV One adds nearly four million new subscribers in first quarter of 2006

(April 7, 2006) TV One has added nearly four million new subscriber households so far in 2006, growing from 24.6 million in January 2006 to 28.4 million in April 2006, according to Nielsen Media Research universe estimates.

So far this year, TV One has launched on Time Warner's Los Angeles system, as well as Comcast systems in Seattle; Portland, OR; Northern New Jersey; Southern New Jersey; Denver, Pueblo, Aspen, Steamboat Springs, Vail and Silverthorne, CO; Harrisburg/Central Pennsylvania; St. Paul, MN; Naples/Ft. Myers, Tallahassee and Sarasota, FL; Chattanooga and Knoxville, TN; Glade Spring and Prince William County, VA; Fresno, CA; Tuscaloosa, AL; and Ft. Campbell, KY. TV One also launched in December 2005 on the Bright House Networks system in Birmingham, AL; the Cox Communications system in Macon, GA; and on Comcast systems in Pittsburgh; Charleston, SC; and the Philadelphia suburbs.

"TV One is now available to cable customers in 44 of the top 50 and 53 of the top 60 African American markets," said TV One Executive Vice President of Affiliate Sales and Marketing Brad Samuels. "We so appreciate the strong, broad-based support TV One continues to receive from the affiliate community and their customers. We've received tremendous response to TV One from viewers, and we're enjoying great success with our local ad sales and marketing efforts to help our affiliates reach out to an underserved audience and achieve their growth goals."

Launched in January 2004, TV One serves more than 28.4 million U.S. households, offering a broad range of lifestyle and entertainment-oriented original programming, classic series, movies, fashion and music designed to entertain, inform and inspire a diverse audience of adult African American viewers.



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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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