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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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OwensMorris
Communications agency launched in Chicago by ad veterans
(April 7, 2006) OwensMorris Communications, a new full-service marketing
communications agency has been established in Chicago by industry
veterans, Faith Morris and Hoyett Owens. The agency opens it doors with a
client roster that includes ExxonMobil, TV One and Darden Restaurants. The
agency will provide advertising, public relations, event marketing,
promotions, branding and strategic planning services.
Owens, whose title is chairman, and Morris, the agency’s president, bring
more than 30 years of combined experience to the new firm. Its founding
came about as a result of a long-standing friendship and business
relationship between the two who met over ten years ago. “Faith and I were
so successful working together though our individual agencies that it was
time for us to step it up and create an agency reflective of our combined
talents,” said Owens.
“Our goal is to ensure that our clients achieve deeper, lasting,
beneficial consumer and influencer relationships to build brands and
enhance image,” said Morris, agency president. “We’ve assembled a team of
marketing professionals with the experience, expertise and business savvy
needed to achieve critical business goals. It’s all about making the
consumer connection for our clients and getting their brands out in the
marketplace so consumers can experience them where they live, work and
play.”
In March OwensMorris Communications launched a new outdoor campaign for TV
One in New York and Chicago. The “I See Black People” campaign utilizes
transit, outdoor and print. Additional markets will be added throughout
the year.
Hoyett Owens founded I Like It Communications (ILIC) in 1989 as a media
marketing and production agency. ILIC produced over 500 televised & live
shows including concerts, award shows and choir competitions for such
clients as The Wrigley Company, McDonald’s, The Quaker Oats Company,
Burrell Communications, Discovery Networks and TV One.
Building upon the idea of "achieving excellence," Owens' mission is to
provide his clients with strategically focused advertising campaigns,
products and services. He brings over 30 years of unique sales, marketing,
and public relations expertise to the new agency.
Owens began his professional career in retail management with one of the
nation's Fortune 500 jewelers. As the company's first African-American
vice president, he tripled the region's annual sales. A desire for a new
challenge led to his position as general manager of WVON in Chicago,
Illinois. Changing the station's format from music to "talk" helped
mobilize unprecedented minority voter turnout in the election of Chicago's
first African-American mayor.
After establishing I Like It Communications he purchased All Printing &
Graphics, Inc. in 1996 and following his success with such clients as RR
Donnelley, ComEd/Exelon, AON and Chicago Public Schools became the largest
minority printer in the US. A native of Jackson, MS, Owens has a B.A. in
communications from Jackson State University, Jackson, MS.
With over 20 years in marketing communications and 8 years in broadcast
journalism, Faith Morris has worked with and counseled business leaders
and influencers in the corporate, media, entertainment and not-for-profit
sectors. She has earned a reputation for being a communications
strategist who excels at shaping perceptions, building relationships,
knocking down barriers, enhancing image and maximizing participation.
Morris enjoyed an 11 year career at Burrell Communications where she was
Senior Vice President/General Manager of Public Relations & Event
Marketing. She was also on the executive business development team,
helping to create new business for the agency. At Burrell, she established
an agency within an agency of public relations, promotions and event
marketing professionals. Morris managed account groups for McDonald’s,
ExxonMobil, Verizon, Sears, Illinois Lottery, Kellogg’s, Procter & Gamble,
and Coca-Cola.
In 2001, Morris left Burrell to establish FG Morris Communications to
provide public relations, advertising, promotions, event marketing and
corporate communications services for such clients as ExxonMobil, Columbia
College Chicago and Seaway National Bank. She also began working with
Owens on TV One in 2003, soon after the network was launched.
Prior to moving from Memphis to Chicago in 1989, Morris was Worldwide
Marketing Communications Manager for Holiday Inns, Inc. From 1978 to 1984
Morris held assignments in media including News Director, Promotions
Director and Public Affairs Director for WHBQ-AM/RKO General. She earned
her Bachelor of Arts degree in English with a minor in Communications from
the University of Memphis.
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12th
Annual Edition Available
Latest
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
continued
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