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UniWorld founder Byron Lewis' Hall of Fame induction to be celebrated at Schomburg

(April 8, 2013) Following his official induction into the Advertising Hall of Fame on April 29th, Byron E. Lewis, Sr., Chairman Emeritus and Founder of UniWorld Group, Inc. will be celebrated by industry and community leaders at New York's Schomburg Library on Tuesday, April 30th at 7PM.

Entitled "A Tribute to Byron E. Lewis, Sr. -- Celebrating an Industry Icon," the event features a host of industry, community and political leaders coming together to celebrate an industry giant who changed the course of advertising. "A Tribute to Byron E. Lewis, Sr." will take place the evening following Mr. Lewis's induction into the 64th Advertising Hall of Fame, the advertising industry's most distinguished honor.

"UniWorld Group treasures the legacy built by our founder, and we are overjoyed to pause and honor him for his contributions to the industry and to the community," said Monique L. Nelson, Chairman and CEO, UniWorld Group. "Byron's induction into the Advertising Hall of Fame, complemented by this tribute, indicates not only how he has changed advertising, but how he has influenced the way businesses see people of color.

Known as one of the "founding fathers of multicultural advertising and marketing" in the United States, Mr. Lewis built a company out of necessity and ended up changing an entire industry in the process. The evening will include a roast as well as a video tribute to the advertising pioneer.

Confirmed celebrity roasters include Jamie Foster Brown, The Hon. David Dinkins, Rev. Al Sharpton and Susan Taylor. The distinguished co-chairs for the evening include Tom Joyner, Richard D. Parsons, Robert Townsend and Monique L. Nelson. The Host Committee members include Len Burnett, Jeff Friday, Don Jackson, Linda Johnson Rice, Earvin "Magic" Johnson, Debra Lee, Ed Lewis, Voza Rivers and Alfred Liggins. The evening's host is George Fraser.

"A Tribute to Byron E. Lewis, Sr." is a fundraiser benefit for the Long Island University Byron Lewis Entrepreneurial Institute. Tickets are $125.00 and can be purchased by clicking here. For general information, call 212-219-7234.

Mr. Lewis founded UWG in 1969 at a time when minorities were not represented in a positive manner in mainstream media. Nor were minorities employed in major Fortune 500 companies or Madison Avenue advertising agencies. Centuries of negative and stereotypical portrayals of minorities severely damaged minority and mainstream audiences alike.

During the late 1960s and '70s, the federal government initiated a series of Affirmative Action mandates for major corporations and communications companies to hire minorities to help offset these negative social conditions. Mr. Lewis was able to take advantage of these mandates and launch UWG.

Headquartered in Brooklyn, UWG has satellite offices in Atlanta, Georgia, and Dearborn, Michigan. Throughout the years, the agency has created award-winning and pivotal campaigns for such clients as the Ford Motor Company, U.S. Marine Corps, Eastman Kodak, AT&T, Burger King, Colgate-Palmolive, Pepsi-Cola and The Home Depot, to name a few. Mr. Lewis retired as UWG's Chairman Emeritus in May 2012 when  Monique L. Nelson became the new Chairman and CEO.

Mr. Lewis is also known for creating successful media properties, including the nationally syndicated television news program America's Black Forum, which airs in 100 markets; Sounds of the City, a nationally syndicated radio program created for Quaker Oats; and the highly successful American Black Film Festival. About UniWorld Group, Inc.

Founded in 1969 by Byron Lewis, UniWorld Group, Inc., is the longest-standing full-service multicultural marketing agency in the United States. The agency continues to be a trendsetter, poised to connect forward-thinking brands to the $2 trillion spending power of multicultural consumers while pushing the envelope with innovative ideas and fresh solutions for the general market as well. UniWorld Group also has a strategic alliance with WPP, one of the world's largest communications services groups. For more information on UniWorld Group, Inc., visit www.uniworldgroup.com.


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