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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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© 2006 by
Target Market News Inc.

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Business address:
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The Week of March 26 – April 1
BET takes number one on top 25 and also wins week’s network race

(April 4, 2007) Black Entertainment Television had one of its best weeks of the season. And it didn’t take a special or an awards show to make it happen. “College Hill” attracted just under one million black households to capture the No. 1 spot on the list of top 25 most popular shows. The network had eight other entries on the chart, all from its regular lineup of programming.

The next most popular network for the last week of March was Nickelodeon, which posted five shows. It was followed by ESPN which had three winners, all basketball games.

The total number of black households watching the top 25, according to Nielsen Media Research, was 14 million, the same as the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1

COLLEGE HILL

BET

10.1

990

2

WWE ENTERTAINMENT

USA

9.1

866

3

I LOVE NEW YORK

VH1

7.6

754

4

RUNS HOUSE

BET

7.5

705

5

WWE ENTERTAINMENT

USA

7.1

703

6

S KIDS CHOICE 07

NICK

8.4

673

7

NCAA WMNS BSKT

ESPN

7.2

656

8

GIRLFRIENDS

BET

6.0

534

9

NBA REG SEASON

ESPN

7.0

523

10

DRAKE & JOSH

NICK

5.6

521

11

GIRLFRIENDS

BET

5.5

509

12

SPONGEBOB

NICK

5.6

500

13

THE PARENT TRAP

DISNEY

5.5

498

14

GIRLFRIENDS

BET

5.4

497

15

BET COMICVIEW

BET

5.8

490

16

TBS PRIME MOVIE

TBS

5.3

483

17

SPONGEBOB

NICK

5.7

480

18

MOVIE OF THE WEEK

BET

5.2

478

19

GIRLFRIENDS

BET

5.2

472

20

NCAA WMN BSKT CHAMP

ESPN

5.3

468

21

TBS PRIME MOVIE

TBS

5.7

458

22

SUNDAY MOVIE III

LIFETIME

5.0

445

23

THE PARKERS

BET

5.0

437

24

THE FIRST 48

A&E

4.8

437

25

ZOEY 101

NICK

5.0

43

Source: Nielsen Media Research. Number of homes
shown in thousand



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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...
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