Departments
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News
Retailing News
Consumer Research
Expenditure Data
People in the
News
Industry News
Company Bios and
Background
Register
Here
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail?
Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives,
updates and headlines on the latest developments in African American
marketing and media
Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
_____________________
Copyright
© 2006 by
Target Market News Inc.
All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
The Week
of March 26 – April 1
BET takes
number one on top 25 and also wins week’s network race
(April
4, 2007) Black Entertainment Television had one of its best weeks of the
season. And it didn’t take a special or an awards show to make it happen.
“College Hill” attracted just under one million black households to
capture the No. 1 spot on the list of top 25 most popular shows. The
network had eight other entries on the chart, all from its regular lineup
of programming.
The next most popular network for the last week of March was Nickelodeon,
which posted five shows. It was followed by ESPN which had three winners,
all basketball games.
The total number of black households watching the top 25, according to
Nielsen Media Research, was 14 million, the same as the previous week’s
total.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
|
1 |
COLLEGE HILL |
BET |
10.1 |
990 |
|
2 |
WWE ENTERTAINMENT |
USA |
9.1 |
866 |
|
3 |
I LOVE NEW YORK |
VH1 |
7.6 |
754 |
|
4 |
RUNS HOUSE |
BET |
7.5 |
705 |
|
5 |
WWE ENTERTAINMENT |
USA |
7.1 |
703 |
|
6 |
S KIDS CHOICE 07 |
NICK |
8.4 |
673 |
|
7 |
NCAA WMNS BSKT |
ESPN |
7.2 |
656 |
|
8 |
GIRLFRIENDS |
BET |
6.0 |
534 |
|
9 |
NBA REG SEASON |
ESPN |
7.0 |
523 |
|
10 |
DRAKE & JOSH |
NICK |
5.6 |
521 |
|
11 |
GIRLFRIENDS |
BET |
5.5 |
509 |
|
12 |
SPONGEBOB |
NICK |
5.6 |
500 |
|
13 |
THE PARENT TRAP |
DISNEY |
5.5 |
498 |
|
14 |
GIRLFRIENDS |
BET |
5.4 |
497 |
|
15 |
BET COMICVIEW |
BET |
5.8 |
490 |
|
16 |
TBS PRIME MOVIE |
TBS |
5.3 |
483 |
|
17 |
SPONGEBOB |
NICK |
5.7 |
480 |
|
18 |
MOVIE OF THE WEEK |
BET |
5.2 |
478 |
|
19 |
GIRLFRIENDS |
BET |
5.2 |
472 |
|
20 |
NCAA WMN BSKT CHAMP |
ESPN |
5.3 |
468 |
|
21 |
TBS PRIME MOVIE |
TBS |
5.7 |
458 |
|
22 |
SUNDAY MOVIE III |
LIFETIME |
5.0 |
445 |
|
23 |
THE PARKERS |
BET |
5.0 |
437 |
|
24 |
THE FIRST 48 |
A&E |
4.8 |
437 |
|
25 |
ZOEY 101 |
NICK |
5.0 |
43 |
Source:
Nielsen Media Research.
Number of homes
shown in thousand
Go to Target Market News
homepage
New Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
________________________
The African-American
Book Publishing Authority
Now
in its eighth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS PUBLICATION
_________________________
Click here to read more
________________________
SUBSCRIBE TODAY!
The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news