The Week of March 27 – April 2
Basketball slam dunks cable TV’s favorites in black households

(April 6, 2006) It was practically all dunks, all the time for cable viewing in black households during the last week of March. Pro and college basketball games captured six of the top ten spots of the top 25 most-watched cable shows by blacks.

With teams vying for playoff contention, the NBA locked up the top three positions. TNT’s late Wednesday night match-up between the San Antonio Spurs and the L.A. Lakers grabbed the most viewers with just under 100,000 homes and a 6.4 rating. Thursday’s Lakers-Seattle Sonics game on ESPN took second place with 77,000 homes and a 6.4 rating. The NCAA’s Women tournament was able to take advantage of B-ball fever, with the NIT Finals sealing the eight spot on the list.

The network winner for the week was Lifetime, which placed six shows among the favorites. TNT was second with five, while Disney and ESPN both had four. The overall number of homes watching the top 25 was 1.23 million, nearly identical to last week’s 1.26 million.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs


Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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