of March 26 – April 1
‘American Idol’ gives Fox week’s top three spots; CBS is the network
27, 2007) The “American Idol” juggernaut rolls on, giving Fox first and
second place on the week’s list of top 25 shows in black households.
“House,” the popular medical drama, rode the talent show’s coattails to a
third place finish and not even making the two previous weeks.
The NCAA’s Final Four delivered CBS’ highest rated show on the list, and
led its nine entries on the top 25. Fox took second place among the
networks with six shows. The CW network claimed five shows, followed by
ABC’s three and NBC’s two.
The total number of black households watching the top 25 shows, according
to Nielsen Media Research, was 33.4 million. Virtually the same as the
previous week’s total.
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New Buying Power report shows more spending by black consumers on
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items.
According to the newest edition of “The Buying Power
of Black America,” there are indications that black households are feeling
more confident about making purchases that... Story continued... ________________________ The
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