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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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© 2006 by
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The Week
of March 27 – April 2
With end in sight,
'Idol' shows pull in
5.5 million black households
(April
4, 2006) Nearly three million black households tuned in to see if African-American contestant,
Lisa Tucker, would survive the cut. She
didn’t, but viewers gave the Fox reality competition winning numbers. The
Tuesday broadcast one-hour version had a 21.7 rating and 2.87 million
homes. Wednesday’s half-hour show posted a 20 rating with 2.65 million
households.
If there was a tread running through the shows that made this week’s top
ten among black households it’s coattails. “House,” Half And Half,”
“Without A Trace” and “Unan1mous” all benefited from holding on to strong
lead-ins. Fox was the overall winner for the last week of March with four
shows on the list. The total number of black households watching the top
ten according to Nielsen Media Research was 20.3 million, an increase of
7.7 percent over the previous week.
Rank
| Program | Network | Rating | # of Homes
Source: Nielsen
Media Research
Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating
(the percentage of black households) is
identical
Go to Target Market News
homepage
Click here to read more
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12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued
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