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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Walton Isaacson agency names Colin Costello senior creative director

(March 28, 2013) Walton Isaacson has announced that Colin Costello has moved from the position of copywriter to senior creative director. Costello joined the WI team back in November as a freelance copywriter. Quickly excelling in executing successful campaigns with Lexus and the Los Angeles Dodgers, he has enhanced WI's creative services.

"Colin's value to our team far surpasses his expertise in the space," states Aaron Walton, co-founder of Walton Isaacson. "We count on his thought leadership and look forward to his influence in making our creative services more successful."

With experience working in the advertising industry as a group creative director for agencies such as DDB, Draft/FCB, McCann, and Publicis, to name a few, he is looking forward to taking his latest position to the next level.

Additionally, Costello has written and assisted in developing award-winning campaigns for clients that include Gatorade, Budweiser, Finish Line, McDonald's Foot Locker, OfficeMax, Sears, RadioShack, Nike, Toyota, and Caesars."I'm really excited to join Walton Isaacson," says Costello. "I think they are doing some very cutting-edge work and I have a lot of respect for what Aaron and Cory have achieved."

With his long list of clients and experience, Costello is bound to continue to lead award-winning campaigns at Walton Isaacson. Serving as senior creative director, Costello will be focusing on marketing initiatives for the African-American demographic, as well as for the general market.

Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and esteemed partner Earvin "Magic" Johnson, Walton Isaacson provides strategic and creative solutions to some of the world's largest and most aggressive brand marketers. Clients include Lexus, Samsung, McDonald's, Verizon Wireless, Unilever's Axe, Dove, Degree, TRESemme, Suave and Clear brands, Jim Beam's Skinnygirl, Courvoisier, Knob Creek, Basil Hayden and Kilbeggan brands, One.org, and The Los Angeles Dodgers.


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