Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses

Target Market News has introduced Black Business Chicago, a new Web site and publication  which will spotlight the latest news and information on Chicago's African-American businesses, corporate executives and local economic issues. Now there is one source to learn about the Who's Who in the nation's capital of Black-owned business, Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Walton Isaacson agency names Colin Costello senior creative director

(March 28, 2013) Walton Isaacson has announced that Colin Costello has moved from the position of copywriter to senior creative director. Costello joined the WI team back in November as a freelance copywriter. Quickly excelling in executing successful campaigns with Lexus and the Los Angeles Dodgers, he has enhanced WI's creative services.

"Colin's value to our team far surpasses his expertise in the space," states Aaron Walton, co-founder of Walton Isaacson. "We count on his thought leadership and look forward to his influence in making our creative services more successful."

With experience working in the advertising industry as a group creative director for agencies such as DDB, Draft/FCB, McCann, and Publicis, to name a few, he is looking forward to taking his latest position to the next level.

Additionally, Costello has written and assisted in developing award-winning campaigns for clients that include Gatorade, Budweiser, Finish Line, McDonald's Foot Locker, OfficeMax, Sears, RadioShack, Nike, Toyota, and Caesars."I'm really excited to join Walton Isaacson," says Costello. "I think they are doing some very cutting-edge work and I have a lot of respect for what Aaron and Cory have achieved."

With his long list of clients and experience, Costello is bound to continue to lead award-winning campaigns at Walton Isaacson. Serving as senior creative director, Costello will be focusing on marketing initiatives for the African-American demographic, as well as for the general market.

Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and esteemed partner Earvin "Magic" Johnson, Walton Isaacson provides strategic and creative solutions to some of the world's largest and most aggressive brand marketers. Clients include Lexus, Samsung, McDonald's, Verizon Wireless, Unilever's Axe, Dove, Degree, TRESemme, Suave and Clear brands, Jim Beam's Skinnygirl, Courvoisier, Knob Creek, Basil Hayden and Kilbeggan brands,, and The Los Angeles Dodgers.

Go to Target Market News homepage

Black Cable TV Ratings for Week March 18 - 24 'Real Husbands' pass 'Real Housewives' to give BET most watched cable network title

Black TV Ratings for Week of March 18 - 24 'Scandal' overtakes 'American Idol' to return to No.1 show for the week in black homes

Black ad agencies maintain accounts after reshuffling in auto marketing

Toyota financial unit elevates minority-owned brokerage firms for diversity bond initiative

Doug Banks announces launching of media company with Ed Pearson as president

Nationally syndicated radio host Michael Baisden vows he will return to airwaves

Black Cable TV Ratings for Week March 11 - 17 Real Housewives of Atlanta takes No.1 cable show for fourth consecutive week

Visit Orlando picks Lattimer Communications to handle African-American assignment

Black TV Ratings for Week of March 11 - 17 Number of TV shows with at least a million black viewers continues to drop

Bob Johnson forms alliance with BET Digital, UPTOWN Media to promote jobs site

TV One orders 26 episodes for second season of The Rickey Smiley Show

Three Lessons Artists Can Learn From Startups

Commonground ad agency breaks into film production with original documentary

Publisher Dorothy Leavell named chair of National Black Chamber of Commerce

State Farm study reveals different attitudes on financial security by women of color

Sherman Kizart re-appointed to FCC's advisory committee on diversity

Black consumers use mobile devices for shopping more than general population

Lynn Norment, long time editor for Ebony magazine, opens media relations firm

Radio One's WDNI Indianapolis TV station becomes a Telemundo affiliate

Mintel announces Tonya Roberts joins company as multicultural reports analyst

Bounce TV to produce its first reality series starring gospel group foreverJones

Chicago Defender appoints Ronald Childs to Executive Editor post

The Gospel Music Channel re-brands itself with new name, UP

Click here for more recent news stories and our news archive





228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2013 All rights reserved                                                                                                                                                                                                                          Supplier Services