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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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UniWorld Group promotes J.P. James to director of strategic
planning
(April
2, 2007)
UniWorld
Group has announced the promotion of J.P. James to the position of
Director, Strategic Planning. James had been and an account planner with
the New York-based agency working with numerous clients including Home
Depot, Colgate, 3 Musketeers and Time Warner Cable.
James is known for his strong background in integrated marketing
communications. He has written and spoken extensively on the areas of
research, consumer insights and market trends, particularly in the field
of multicultural marketing. In his new role help UWG create
industry buzz and new
business interest.
Prior to joining UniWorld, James was a Senior Account Executive with
Burrell, a Chicago marketing communications agency that specializes in the
African-American consumer market. Jean-Paul managed the African-American
Communications Campaign for Toyota Motor Sales.
Prior to Burrell, James worked for six years in account management at
general market advertising agencies including Bozell Worldwide and Young &
Rubicam. While working in the general market, he worked with clients such
as Ford Motor Company and Taylor Made Golf.
James holds a bachelor's degree in marketing/advertising from California
State Polytechnic University, Pomona. In 2005, he received a master's
degree in integrated marketing communications from Northwestern
University.
Go to Target Market News
homepage
New Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
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