BET hires former
AOL, Viacom execs, Janet Rollé , Alvin Bowles and Jeanine Liburd (April
2, 2007) BET Networks, the leading provider of media and entertainment for
African Americans and consumers of Black culture, will add three new
executives to its senior management team to better meet the needs of its
original programming and digital expansion strategy, it was announced
today by Debra Lee, Chairman and CEO of the company.
Janet Rollé (above) will join BET Networks on April 16 as Executive Vice
President and Chief Marketing Officer, she joins from AOL; Jeanine Liburd
who most recently served in corporate communications at Viacom will join
as Senior Vice President, Communications and Public Affairs on April 9 and
Alvin Bowles will also join the company on April 9 as Senior Vice
President, Integrated Marketing, he also joins BET Networks from AOL. All
three executives will report directly to Ms. Lee.
The new hires coincide with the restructuring of BET Networks' marketing
and communications departments which will provide the company a greater
strategic approach to meeting the growing needs of its current audiences
and advertisers. The restructuring is also designed to support a much
deeper expansion into digital platforms and new business initiatives while
expanding its audiences across all platforms.
The most significant change is the creation of the integrated marketing
department which is primarily charged with developing high-impact and
innovative cross-platform marketing solutions for sales clients and
leading the successful integration of clients' brands into BET Networks
programming across all platforms.
"Over the last 18 months, BET Networks has experienced significant growth
in its development of original programming and entry into digital
entertainment platforms as the media and entertainment landscape has been
evolving. Our company's success over its first 26 years was based on our
ability to swiftly adjust to a rapidly changing business environment and
our future success will be based on the same. I am confident that the new
leadership and vision of Janet, Jeanine and Alvin will allow us to serve
our audiences and our advertisers in a way that is meaningful and forward
thinking," stated Debra Lee.
Janet Rollé joins BET Networks from AOL where she most recently served as
Vice President and General Manager of AOL Black Voices and Women's and
Lifestyle Programming. In this position, she oversaw content and editorial
programming for AOL's highly successful Black Voices site and other
strategic sites in the women's and lifestyle arena. Before AOL, she held
Vice Presidency positions at MTV Networks in the areas of business
development and programming enterprises for VH1 and CMT. Before MTV
Networks, Janet held key director and manager positions at HBO in the
areas of marketing, new media and sales promotions. Ms. Rollé is a
graduate of the State University of New York -- Purchase and has an MBA
Ms. Rollé will oversee all of BET Networks' domestic marketing activities
for each of its cable television networks, the newly formed Digital Media
Group which includes BET.com, BET Mobile, and BET OnDemand among others,
and current new business initiatives which include BET Home Entertainment
and BET Pictures among others.
"I am thrilled to be joining Debra's team of stellar executives at this
exciting time in the company's history. I look forward to building on the
strengths of the BET brand as we develop new ways to connect with and
serve our audience in all forms of media." said Rollé.
Liburd (left) joins BET Networks after seven years with various divisions
under the corporate Viacom banner. Most recently, she was the Senior Vice
President of Corporate Communications for Viacom where she was responsible
for overseeing media relations initiatives and corporate messages for the
company. Prior to the Viacom post, she was Vice President of Corporate
Communications at MTV Networks. Her public relations career began at the
strategic communications firm, Robinson Lerer Montgomery where she helped
launch the Oxygen Network, and served clients such as CNBC, AOL and WebMD.
She is a graduate of Vassar College and holds an M.S. in Urban Policy from
The New School University. She will be responsible for managing
communications, public relations, public affairs and special events for
"Under Debra's leadership, BET Networks has completely re-set its course
and I am looking forward to being a part of it. From its slate of original
programming, to its digital efforts, to the new ways the company is
working with its marketing partners -- the company has a great story to
tell and I can't wait to get started," said Liburd.
Bowles (left), also a Time Warner and AOL veteran will join BET Networks
on April 9. A graduate of the University of Michigan and Harvard Business
School, Mr. Bowles most recently held the position of Publisher, AOL Black
Voices overseeing multicultural sales across AOL Media Networks. Prior to
AOL, he held senior positions with the Time Warner Corporate Global
Marketing Group where he structured and executed a number of innovative
cross-divisional advertising and marketing programs. Prior to Time Warner,
Bowles spent time at Sony Music and JP Morgan.
About his new position, Bowles stated, "I am tremendously excited about
the opportunity to join the first class management team at BET Networks. I
could not have asked for a greater personal or professional challenge than
to join this company at this very auspicious time of growth and creative
output. In this fragmented market, brands are seeking innovative solutions
to connect with consumers and BET Networks is in a unique position to
capture a lot of that value."
13th Edition Now Available
New Buying Power report shows more spending by black consumers on
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items.
According to the newest edition of “The Buying Power
of Black America,” there are indications that black households are feeling
more confident about making purchases that... Story continued... ________________________ The
Book Publishing Authority
in its eighth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
A TARGET MARKET NEWS