HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

GET THE LATEST NEWS SOONER !

 
Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

ON SALE NOW!



The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Plus:
The Leading
Advertisers In
Black Media


Published by
Target Market News

Click here to order a print or digital copy today!

________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 
Movie industry report may under-rate impact of African-American ticket buyers

(March 28, 2014) At the recent CinemaCon gathering in Las Vegas, movie theater owners and industry professionals were presented with new data that highlighted the growing importance of African-American audiences. It was good news, but not entirely unexpected. The Motion Pictures Association of America has been tracking data on black movie ticket buyers for a few years, and 2013 was exceptional in the number of offerings that featured popular black screen stars or tackled black subjects.

The financial success of "Lee Daniels' The Butler," and "12 Years A Slave" was also claimed victory not only in receipts, but attracted a wider audience with their critical acclaim. Add to that list hit comedies like "The Best Man Holiday" and "Ride Along," and it was a little easier for theaters and studios alike to be more convinced about the untapped potential.

The MPAA presentation points out that the share of tickets sold to whites and Hispanics declined, while the share of tickets sold to African-Americans increased for the first time since 2009. African-Americans attended the movies on average more often than whites (4.2 times per year versus 3.4) in 2013.

Among the studio's biggest or "tent pole" films, African-Americans proved vital to box office success. The African-American audience contributed a relatively high percentage (22%) to the box office earned from Iron Man 3, five percentage points above the average (17%) they represent among all moviegoers.  

According to Target Market News' report, The Buying Power of Black America, black consumers spend more than $1.1 billion annually on movie tickets.

Black moviegoers may actually have turned out in larger percentages than the report reflects. The survey asked respondents to self-identify themselves as white, African-American, Hispanic or other. It did not, however, ask those who said they were Hispanic what race they are [Hispanic identifies an ethnicity, not a race]. It is likely that a significant portion of those who said they are Hispanic were also black. Black Hispanics represent one of the fastest growing segments of the Hispanic population.

The MPAA commissioned Opinion Research Corporation (ORC) International to study motion picture cinema attendance in the United States. A survey was conducted among a national probability sample of 4,988 adults comprising 2,504 men and 2,484 women 18 years of age and older, living in private households in the continental United States. Completed interviews consisted of 35% conducted via cell phone and 65% conducted via landline.

A copy of the 31-page MPAA report, "Theatrical Market Statistics: 2013," is available by clicking here.


Go to Target Market News homepage


RECENT NEWS STORIES
NABOB urges FCC to push ownership through Joint Sales, Service Agreements

Lagrant Communications launches public affairs division focused on women

Nielsen: Younger African-Americans more likely to view news on TV and online

WBLS-FM and WLIB-AM, once black-owned, to be sold to Emmis Communications

Viacom, A&E file with U.S. Court to be included in tobacco 'apology' ad campaign

Black TV Ratings for Week of Jan. 27 Feb. 2 CBS airing of Super Bowl XVLIII draws the largest black audiences in game's history

JPC appoints Amy S. Hilliard president of its Fashion Fair Cosmetics division

Miles Ahead Entertainment launches digital division targeting solutions for brands

Viacom, A&E file with U.S. Court to be included in tobacco 'apology' ad campaign

JPC appoints Amy S. Hilliard president of its Fashion Fair Cosmetics division

EPMG United reaches 1.4 million unique visitors monthly according to comScore

Vdopia marketing report says mobile video ad spending to blacks has tripled

Court asks tobacco firms, Dept. of Justice for details on who 'apology ads' will reach

MSNBC adds Joy Reid, moves Tamron Hall up on daytime schedule

FOX Network follows black media in tobacco settlement request to U.S. Court

Moguldom Media launches film division to produce African American documentaries

NNPA, NABOB ask U.S. Court to have black media included in tobacco settlement

Tobacco firms' proposal to Justice Dept. leaves black media out of required ad buys

Justice Dept., Ally Financial reach $98 million settlement on discriminatory loans

Toyota names Jim Colon Vice President, African American Business Strategy

Deon Levingston promoted to position of President of YMF Media

Toyota introduces new ethnic ad agency model to improve 'cohesive marketing'

Radio One names Shawneen Thompson Vice President, GM of Philadelphia market

WWRL, NY's last black-owned radio station, not being sold as rumored

Herb Wilkins, trailblazing investor in BET and Radio One, dies at 71

Click here for more recent news stories and our news archive

 

























































































 










 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2014 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services