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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Poll: African-Americans confident economic, social conditions improving under Obama

(April 1, 2013) Robert L. Johnson, founder and chairman of The RLJ Companies and founder of Black Entertainment Television (BET), last week announced the results of a national poll he commissioned from Zogby Analytics. The results reveal current African American sentiment on a range of issues that include the state of national affairs, race relations, employment, and a variety of current political and social issues.

"I commissioned this poll for a number of reasons," said Johnson. "First, for African Americans, this country has experienced the most historic political event and that is the election and re-election of the first African American president, Barack Obama. Because of this, I wanted to find out how African Americans today feel about Obama's presidency and equally important, if they feel that their lives are better off having lived under the first four years of Obama and the prospect of an Obama Administration for the next four years," he continued.

"Second, the country has experienced the worst economic downturn since the Great Depression and African Americans have been the hardest hit. Today, African Americans continue to have double the rate of unemployment and less access to capital, and whereas, African Americans were once the largest ethnic minority group and the dominant minority political voice, they are now confronted with the growing political influence of the Hispanic population, which may directly impact competition for jobs and minority business opportunities," he continued.

"Further, I wanted to create a discussion within the Black community and the broader community to bring to the forefront of public debate key issues of primary concern to African Americans. I am pleased to say that I am intrigued by the results of the poll and I believe better informed," he noted.

The poll reveals that African Americans have an immense sense of pride in Barack Obama as President of the United States and he is unequivocally liked. He receives a 91% favorable rating. Seventy-two percent believe that President Obama's election has helped them while only 4% believe his election has hurt them.

The poll was conducted by John Zogby and Zogby Analytics of 1002 randomly selected African American adults polled by telephone and online survey.

Among the highlights of the findings were these:

Considering your personal finances, would you say you are better off, worse off, or about the same as you were four years ago?
Better off 30%
Worse off 19%
About the same 48%
Not sure 3%
One in three (30%) respondents consider their personal finances are better off now than they were four years ago and 19% are worse off. Just under half (48%) say their personal finances are about the same and 3% are not sure.

More generally, would you say that African Americans are better off, worse off or about the same as they were four years ago?
Better off 25%
Worse off 21%
About the same 44%
Not sure 10%
A plurality (44%) say in general that African Americans are about the same as they were four years ago, while respondents are closely divided between better off (25%) and worse off (21%). One in ten are not sure.

Would you say that racial attitudes among non
-African Americans toward African Americans are better, worse, or about the same since Barack Obama has become President?
Better off 19%
Worse off 25%
About the same 48%
Not sure 9%
Just under half (48%) say that they think that racial attitudes among non
African Americans towards African Americans remains about the same as they were before Obama became President. One in four (25%) believe racial attitudes are worse and 19% think they are better.

For the complete results of the poll, click here.

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