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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black TV Ratings for Week of March 25 - 31
'Scandal' finishes March still in the No.1 spot among black viewers' favorite shows

(April 2, 2013) The last week of March ABC's "Scandal" repeated its performance from the previous week and finished No.1 among favorite TV shows in Black homes for three of the month's four weeks. CBS was able to up its numbers thanks to growing interest in the NCAA Men's Basketball Tournament. Overall, the Top 25 TV shows continued an upward spiral, while total audience for the week's top cable shows stayed flat.

CBS was the most watched network among the Top 25, with 13.3 million tuning 12 of its shows. ABC posted 9.8 million viewers for seven shows for second place. NBC was third with 4.6 million across four programs.

The total number of viewers for the Top 25 was 31.5 million, according to Nielsen, a seven percent increase over the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA P2+ | No. Viewers 2+

1

SCANDAL

ABC

14.5

7.5

2,818

2

AMERICAN IDOL-WEDNESDAY

FOX

9.9

5.5

2,067

3

AMERICAN IDOL-THURSDAY

FOX

8.0

4.2

1,598

4

VOICE

NBC

7.8

4.0

1,495

5

CBS NCAA BASKETBALL  CHMP SA-2

CBS

7.6

3.8

1,431

6

DANCING WITH THE STARS

ABC

7.3

3.7

1,410

7

NCIS: LOS ANGELES

CBS

7.3

3.5

1,322

8

VOICE-TUE

NBC

7.3

3.4

1,268

9

60 MINUTES SPECIAL

CBS

7.2

3.7

1,378

10

GREY'S ANATOMY

ABC

7.2

3.6

1,363

11

DANCING W/STARS RESULTS

ABC

6.9

3.3

1,233

12

NCIS

CBS

6.3

3.2

1,211

13

ABC SP PRESENTATION-3/30

ABC

6.2

3.3

1,231

14

CBS NCAA BASKETBALL CHMP TH 2

CBS

6.1

2.9

1,084

15

GOLDEN BOY

CBS

5.8

2.8

1,066

16

BODY OF PROOF

ABC

5.6

2.6

976

17

HAWAII FIVE-0

CBS

5.6

2.9

1,084

18

LAW AND ORDER:SVU

NBC

5.4

2.5

940

19

CBS NCAA BASKETBALL CHMP FR 2

CBS

5.4

2.6

978

20

CHICAGO FIRE

NBC

5.3

2.6

964

21

CSI

CBS

5.3

2.6

963

22

CBS NCAA BASKETBALL CHMP TH 1

CBS

5.1

2.4

920

23

48 HOURS

CBS

5.0

2.6

968

24

CBS NCAA BASKETBALL CHP-BRG-PRTH1

CBS

5.0

2.5

935

25

CASTLE

ABC

4.8

2.2

848

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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