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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Walton Isaacson campaign for Verizon with Kevin Hart takes IAC Online Award

(March 28, 2013) Walton Isaacson's irreverent holiday-themed campaign for Verizon starring comedian/actor Kevin Hart has won the 2013 Internet Advertising Competition (IAC) Award for "Best Technology Online Campaign." The digital and social media campaign, titled "Verizon & Kevin Hart Share Everything This Holiday Season" has attracted more than one million hits via Hart's "KH Nation" YouTube channel.

"I want to congratulate Kevin Hart and the WI team for creating incredibly entertaining spots that immediately resonated with consumers, and have the potential to be Tweeted and Facebooked for holidays to come," states Aaron Walton, co-founder of Walton Isaacson. 

Alisha Burnett, Account Director; Ed Han, Executive Creative Director; Albert Thompson, Digital Strategist, and Khara Wagner, Senior Account Director were recognized for their efforts on the WI-Verizon campaign.

The IAC (Internet Advertising Competition) Awards honor excellence in online advertising across 96 industries and nine online formats including, online ad, video, mobile, newsletter, email and social media. Produced by the Web Marketing Association, The IAC Awards (iacaward.org) recognize both the individuals and organizations responsible.

Here are links to the "Verizon & Kevin Hart Share Everything This Holiday Season" Campaign:

www.youtube.com/watch?v=412wG0bpu9k, www.youtube.com/watch?v=mstDUMFW1n0,
www.youtube.com/watch?v=uOdcn6Q8cVA,
www.youtube.com/watch?v=5jYl7PrAvjg 

Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and esteemed partner Earvin "Magic" Johnson, Walton Isaacson's offices are headquartered in both Chicago and Los Angeles, with additional offices based in New York, Miami and Tokyo.  Clients include Lexus, Samsung, McDonald's, Verizon Wireless, Unilever's Axe, Dove, Degree, TRESemme, Suave and Clear brands, Jim Beam's Skinnygirl, Courvoisier, Knob Creek, Basil Hayden and Kilbeggan brands, One.org, and The Los Angeles Dodgers.

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