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BET Networks issues first branded app including on-demand access to shows

(March 29, 2014) BET Networks has announced the launch of its first ever brand app: BET NOW. Users can download the new app for free on iPhone, iPod Touch, iPad and Android devices. BET NOW is currently available in the App store or Google Play Store.

"With BET NOW, users are one download away from consuming some of their favorite BET shows on their tablets and phones" said Brandon Lucas, Vice President and General Manager of BET Mobile. "Apps are an increasingly important part of the mobile eco-system given the ubiquity of smart phones, the ability to have a direct connection to our consumers, and the growing rate of video consumption on these devices."

BET NOW provides fans access to a library of full episodes of some of their favorite current shows including The Game, Let's Stay Together, Being Mary Jane, Real Husbands of Hollywood and 106 & Park as well as hit classics. Users can access this content via TV Everywhere authentication -- a process whereby users verify their subscription through their TV provider.

TV Everywhere is now available to 55 million households across more than 20 distributors, including some of the largest, such as AT&T U-verse, Cablevision, Cox, DIRECTV, Time Warner Cable, and Verizon FiOS.

Motions, a trusted source in multi-textured hair care and styling, is the BET NOW launch sponsor. For more information go to BET.com/NOWapp.

BET Digital is the interactive arm of BET Networks, a subsidiary of Viacom Inc. and the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. BET.com, the sole online destination for BET, is a leading Internet destination for Black entertainment, music, culture, and news. Other properties within BET Digital include BET Mobile, which provides apps, ringtones, games and video content for wireless devices; BET Video On Demand (VOD), the largest On Demand service providing African-American content; and the BET Vertical Ad Network, the leading advertising network targeting the high quality African-American consumer with more than 150 content publishers.


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