The Week of March 20 - 26
Final games of regular season put NBA back on top of cable favorites

(March 31, 2006) With teams vying vigorously for playoffs positions, the NBA drew some its largest audiences of the season for ESPN. The L.A. Lakers vs. the Sacramento Kings game took the top spot on the top 25 most popular cable shows for the third full week of March. It benefited from the lead in of the number two show of the list, the Miami Heat/Detroit Pistons match-up. Both games were the only two programs to attract more than 100,000 black homes.

The big winner aside from basketball was the Disney channel. Its two repeat airings of “High School Musical” again attracted a huge audience among black households and took the second and third spots on the list. The original movia led Disney’s eight winners overall on the list. The overall number of black households watching the top 25 cable shows according to Nielsen Media Research was 1.26 million. That represented an increase of 13 percent over the previous week.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs


Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


Go to Target Market News homepage

 

Click here to read more

________________________



_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news