The Week of March 20 - 26
'Idol' ushers the way for 'Unan1mous,' Tiger Woods drives '60 Minutes'

(March 29, 2006) As the competition draws closer to a finale, Fox’s “American Idol” hangs on to its chart-busting audience numbers. “Idol’s” lead-in gave a boost to reality newcomer, “UNAN1MOUS,” in which a group of nine strangers locked in a bunker have to decide who among them is worthy of a million dollars. The show drew 1.6 black households and a 12.5 rating last Wednesday.

Thanks to a lengthy segment on Tiger Woods, CBS’ “60 Minutes” returned to the top ten, as did NBC’s “Law and Order: SVU.” UPN led the winners with four for the third full week in March, followed by Fox with three. The total number of black homes watching the top ten was 18.9 million, virtually a tie with the previous week’s total of 18.8.

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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