The Week of March 19 - 25
Black viewers still ‘Love New York;’ BET is still week’s network winner

(March 29, 2007) The top 25 cable shows in black households for the third week of March looked similar to the second week. VH1 carried the top spot again with “I Love New York,” and gained 200,00 black households over the previous week. BET’s “College Hill” moved up from third to second, but lost some viewers. .

Even without “Rip The Runway,” BET was the winning network for the week, with five entries on the top 25. VH1 followed with four shows. USA took third place with three.

The total number of black households watching the top 25, according to Nielsen Media Research, was 14.1 million, a 10 percent drop from the previous week’s total of 15.8 million.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1	I LOVE NEW YORK	VH1	15.1	1,531
2	COLLEGE HILL	BET	10.0	971
3	WWE ENTERTAINMENT	USA	9.0	887
4	FAMILY ORIG. MOVIE	ABC FAM	8.5	775
5	RUNS HOUSE	BET	7.8	730
6	WWE ENTERTAINMENT	USA	6.3	638
7	I LOVE NEW YORK	VH1	6.0	565
8	NBA REG SEASON WED	ESPN	6.2	552
9	FAMILY ORIG MOVIE	ABC FAM	6.1	538
10	COMICVIEW	BET	5.6	490
11	NED DECLASSIFIED	NICK	6.4	487
12	AGENCY	VH1	4.8	483
13	I LOVE NEW YORK	VH1	4.9	464
14	NBA REG SEASON SUN	ESPN	4.9	437
15	SOUL FOOD	BET	4.8	437
16	NARUTO	TCN	5.4	430
17	FAMILY GUY	ADULT SWIM	4.7	425
18	AMER DRAGON	DISNEY	5.4	424
19	NAKED BROS. BAND	NICK	5.3	418
20	ZENON: Z3	DISNEY	4.3	410
21	FUTURAMA	ADULT SWIM	4.4	407
22	PRETTY RICKY	BET	4.8	406
23	SUN. MOVIE IV	LIFETIME	4.4	406
24	LAW & ORDER: SVU	USA	4.7	400
25	BIG PICTURE MOVIES	TNT	4.4	398

Source: Nielsen Media Research. Number of homes
shown in thousand

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New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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