The Week of March 19 - 25
CBS shows the biggest gains with black viewers in the season’s biggest week
 
(March 27, 2007) The total number of black households watching television during the third week of March was one of the biggest audience periods of the season. However, the beneficiary of that increase was not the reigning ratings king, “American Idol,” which took first and second place but lost 636,000 households.

With all but three shows on the top 25 drawing at least a million African-American homes, the advantage went to CBS. The network captured 11 positions on the top 25, increasing its usual lead against the competition with the NCAA Men’s Basketball games. The CW and Fox networks both claimed five shows on the chart, followed by four from ABC.

The top 25 shows for the week were viewed by 33 million black households, according to Nielsen Media Research. That’s an increase of six percent over the previous week’s total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | Rating | No. of Homes

AMERICAN IDOL-TUES	FOX	19.9	2.673
AMERICAN IDOL-WED	FOX	17.6	2.369
CSI: MIAMI	CBS	12.6	1.691
GREY'S ANATOMY	ABC	12.4	1.662
DANCING WITH STARS	ABC	11.9	1.598
CSI: NY	CBS	11.2	1.502
TIL DEATH	FOX	11.1	1.490
WITHOUT A TRACE	CBS	9.8	1.314
CRIMINAL MINDS	CBS	9.3	1.245
AMERICA'S TOP MODEL-2	CW	9.1	1.228
ALL OF US	CW	9.0	1.208
THE GAME	CW	8.9	1.196
NCAA BSKBL CHMP FR 2	CBS	8.8	1.184
CSI TUES SPCL	CBS	8.8	1.177
NCAA BSKBL CHMP SA-2	CBS	8.6	1.155
GIRLFRIENDS	CW	8.4	1.124
UGLY BETTY	ABC	8.2	1.109
COLD CASE	CBS	7.9	1.061
60 MINUTES	CBS	7.9	1.063
24	FOX	7.8	1.052
NCAA POST GUN SAT 2	CBS	7.7	1.029
NCAA BSKBL CHMP TH 2	CBS	7.6	1.027
EVERYBODY HATES CHRIS	CW	7.3	.982
PRISON BREAK	FOX	7.3	.977
EXT. MAKEOVER:HOME ED.	ABC	7.2	.975

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.

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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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