HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

GET THE LATEST NEWS SOONER !

 
Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

ON SALE NOW!



The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Plus:
The Leading
Advertisers In
Black Media


Published by
Target Market News

Click here to order a print or digital copy today!

________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Black TV Ratings for Week of March 17 - 23
For the third consecutive week 'Scandal' takes ABC to No.1 on the Top 25

(March 25, 2014) It looks like all-out warfare between ABC and CBS for supremacy among the black TV audience. For the third week in-a-row, "Scandal" has captured the No.1 spot and helped push ABC to most watched network status on the Top 25 chart of most popular shows in black households. Black viewers made up 41 percent of the political drama's total audience of nine million.

For the second consecutive week, ABC beat out perennial winner, CBS, for the week's most watched network title, with 11.7 million viewers across eight shows. CBS claimed 10.8 million for ten shows. NBC had 4.3 million for four programs.

The total number of viewers for the Top 25 shows in black homes, according to Nielsen, was two percent above the previous week at 30.8 million.

Top 25 Broadcast Shows in Black Households

    Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)

1

SCANDAL

ABC

19.0

9.7

3,761

2

DANCING WITH THE STARS

ABC

9.5

4.5

1,741

3

GREY'S ANATOMY

ABC

8.4

3.9

1,497

4

NCIS: LOS ANGELES

CBS

7.5

3.7

1,445

5

PERSON OF INTEREST

CBS

7.4

3.6

1,379

6

BLACKLIST

NBC

7.0

3.6

1,394

7

VOICE

NBC

6.7

3.3

1,280

8

VOICE-TUE

NBC

6.5

3.3

1,276

9

RESURRECTION

ABC

6.4

3.3

1,276

10

CSI

CBS

6.3

3.1

1,215

11

NCIS

CBS

6.2

2.8

1,066

12

AMERICAN IDOL-WEDNESDAY

FOX

6.0

3.2

1,241

13

CRIMINAL MINDS

CBS

6.0

2.9

1,137

14

60 MINUTES

CBS

6.0

2.7

1,029

15

20/20-FRI

ABC

5.5

2.5

981

16

AMERICAN IDOL-THURSDAY

FOX

5.5

3.1

1,193

17

THE MENTALIST

CBS

5.4

2.6

991

18

CHICAGO PD

NBC

5.4

2.6

1,000

19

LAW AND ORDER:SVU

NBC

5.0

2.2

834

20

CBS NCAA BSKBL CHMP-SA-4

CBS

4.9

2.4

915

21

REVENGE

ABC

4.9

2.3

899

22

THE GOOD WIFE

CBS

4.7

2.2

852

23

CBS NCAA BSKBL CHP-PRFR2

CBS

4.6

2.2

836

24

CASTLE

ABC

4.6

2.1

800

25

SHARK TANK

ABC

4.3

2.2

843

Source: The Nielsen Co. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Go to Target Market News homepage


RECENT NEWS STORIES
NABOB urges FCC to push ownership through Joint Sales, Service Agreements

Lagrant Communications launches public affairs division focused on women

Nielsen: Younger African-Americans more likely to view news on TV and online

WBLS-FM and WLIB-AM, once black-owned, to be sold to Emmis Communications

Viacom, A&E file with U.S. Court to be included in tobacco 'apology' ad campaign

Black TV Ratings for Week of Jan. 27 Feb. 2 CBS airing of Super Bowl XVLIII draws the largest black audiences in game's history

JPC appoints Amy S. Hilliard president of its Fashion Fair Cosmetics division

Miles Ahead Entertainment launches digital division targeting solutions for brands

Viacom, A&E file with U.S. Court to be included in tobacco 'apology' ad campaign

JPC appoints Amy S. Hilliard president of its Fashion Fair Cosmetics division

EPMG United reaches 1.4 million unique visitors monthly according to comScore

Vdopia marketing report says mobile video ad spending to blacks has tripled

Court asks tobacco firms, Dept. of Justice for details on who 'apology ads' will reach

MSNBC adds Joy Reid, moves Tamron Hall up on daytime schedule

FOX Network follows black media in tobacco settlement request to U.S. Court

Moguldom Media launches film division to produce African American documentaries

NNPA, NABOB ask U.S. Court to have black media included in tobacco settlement

Tobacco firms' proposal to Justice Dept. leaves black media out of required ad buys

Justice Dept., Ally Financial reach $98 million settlement on discriminatory loans

Toyota names Jim Colon Vice President, African American Business Strategy

Deon Levingston promoted to position of President of YMF Media

Toyota introduces new ethnic ad agency model to improve 'cohesive marketing'

Radio One names Shawneen Thompson Vice President, GM of Philadelphia market

WWRL, NY's last black-owned radio station, not being sold as rumored

Herb Wilkins, trailblazing investor in BET and Radio One, dies at 71

Click here for more recent news stories and our news archive

 


























































































 










 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2014 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services