HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new Web site and publication  which will spotlight the latest news and information on Chicago's African-American businesses, corporate executives and local economic issues. Now there is one source to learn about the Who's Who in the nation's capital of Black-owned business, BlackBusinessChicago.com. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media




















































































































 

Black TV Ratings for Week of March 11 - 17
Number of TV shows with at least a million black viewers continues to drop

(March 22, 2013) The Top 25 TV shows in black homes continued to be led by the same four shows, with CBS' Person of Interest again taking third place. There were only ten shows that attracted at least a million viewers -- one less than the previous week. Viewers for the Top 25 favorite TV shows in black homes during the second week of March was equal to the Top 25 for black cable viewership.

The most watched network was CBS with 13.9 million watching 14 of its chart makers. Fox took second with 5.6 million over four programs, followed by ABC's 4.7 million across five shows.

The total number of viewers for the Top 25 TV shows dropped eight percent from the previous week to 26.2 million, according to Nielsen data.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

AMERICAN IDOL-WED

FOX

10.8

5.9

2,237

2

AMERICAN IDOL-THURS

FOX

8.7

4.6

1,736

3

PERSON OF INTEREST

CBS

7.6

3.7

1,411

4

NCIS: LOS ANGELES

CBS

6.4

3.2

1,220

5

GREY'S ANATOMY

ABC

6.3

3.1

1,181

6

SCANDAL

ABC

6.3

3.0

1,130

7

GOLDEN BOY

CBS

6.2

3.2

1,190

8

NCIS

CBS

6.0

3.1

1,158

9

DECEPTION

NBC

6.0

3.0

1,117

10

ELEMENTARY

CBS

5.6

2.7

1,030

11

BLUE BLOODS

CBS

5.4

2.6

968

12

THE BIG BANG THEORY

CBS

5.1

2.5

943

13

60 MINUTES

CBS

5.0

2.6

998

14

CSI

CBS

5.0

2.4

893

15

THE GOOD WIFE

CBS

4.9

2.4

901

16

CELEBRITY WIFE SWAP

ABC

4.9

2.3

871

17

REVENGE

ABC

4.7

2.3

880

18

THE MENTALIST

CBS

4.6

2.2

842

19

TWO AND A HALF MEN

CBS

4.5

2.2

826

20

THE FOLLOWING

FOX

4.3

2.1

807

21

48 HOURS

CBS

4.2

2.0

765

22

HAWAII FIVE-0 FRIDAY-SP

CBS

4.2

2.0

756

23

FAMILY GUY

FOX

4.2

2.4

892

24

HAWAII FIVE-0

CBS

4.0

1.9

717

25

RED WIDOW

ABC

4.0

2.0

737

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


Go to Target Market News homepage


RECENT STORIES
Publisher Dorothy Leavell named chair of National Black Chamber of Commerce

State Farm study reveals different attitudes on financial security by women of color

Sherman Kizart re-appointed to FCC's advisory committee on diversity

Black consumers use mobile devices for shopping more than general population

Lynn Norment, long time editor for Ebony magazine, opens media relations firm

Radio One's WDNI Indianapolis TV station becomes a Telemundo affiliate

Mintel announces Tonya Roberts joins company as multicultural reports analyst

Bounce TV to produce its first reality series starring gospel group foreverJones

Chicago Defender appoints Ronald Childs to Executive Editor post

The Gospel Music Channel re-brands itself with new name, UP

Commentator Armstrong Williams acquires TV stations in Michigan and S. Carolina

Bounce TV announces new advertisers and new posts of EVP, SVP for sales

J.C. Watts' 24-hour black news channel forms partnership with Florida A&M University

Polk adds enhancements to its African American, Hispanic data and insights

Target Market News publisher an honoree for Univ. of Chicago Black Alumni Awards

Black Cable TV Ratings for Week February 11 - 17 NBA All-Star weekend gives TNT easy victory as most watched cable network

Black TV Ratings for Week of Feb. 11 - 17 ABC's 'Scandal' takes No.1 for the week in black households and all key demos

Rashada Whitehead named CEO of Flowers Communications Group

Chair of The Coca-Cola Foundation, Ingrid Saunders Jones, to retire after 30 years

Faith-focused Alright TV being launched by Bob Johnson and Tracey Edmonds

Fox forms alliance with HBCUs to create opportunities for new black talent

Former Moet Hennessy exec Noel Hankin joins Diversity Affluence as Partner

Los Angeles Dodgers name Walton Isaacson advertising/marketing agency of record

Colgate-Palmolive acknowledges Black History Month with Children's Health Fund effort

Clinkscales' Shadow League names Yussuf Khan VP of national ad sales


Click here for more recent news stories and our news archive

 




















































































































 






 






 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2013 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services