HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News

Click here for recent news stories and our news archive
____________________________________

THE LATEST NEWS JUST A CLICK AWAY!

 
Want more news on African-American media, marketing and research as it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Wells Fargo launches new social media platform, The Untold Stories Collection

(March 20, 2015) Wells Fargo & Company launches, The Untold Stories Collection, a social media movement dedicated to sharing personal stories that define what it means to be African American today. The program leverages the reach, power and influence of social media to provide an intimate look into the African American experience.

#MyUntold creates a platform for building cultural awareness and promoting healthy dialogue. It is a catalyst for self-expression that celebrates the community by showcasing the broad range of experiences among a common culture.

"We've traveled to events across the country to capture stories and received an overwhelming response," said Lisa Frison, vice president, African American Segment manager, Wells Fargo. "This demonstrated the community's desire to be heard, understood and represented in an authentic light. Now many of these powerful videos are featured on the #MyUntold website."

Wells Fargo invites people to contribute their inspiring untold stories in video, photo or writing. Users can upload stories to the official website, and share content on their social media sites using #MyUntold.

As conversation continues around the unique and sometimes challenging experiences of African Americans in America, #MyUntold provides the community an opportunity to capture and share stories that reflect their cultural identity, in their own words.

The company launched the official program website to serve as the central hub to upload, share and view stories. Visitors can view untold stories from unknown and known African Americans across the country, including, influencers, community leaders and celebrities, like:

President and CEO of the NAACP, Cornell William Brooks who shares how his life is a direct result of the sacrifices made by himself and others that he will never know.

Actors Niecy Nash and Marcus Scribner, and film director, producer and former President of BET, Reginald Hudlin, who share stories about the challenges they faced as African Americans breaking into the entertainment industry.

Celebrity makeup artist and social media influencer, Tatiana Ward, who shares her journey from a small town where she and her mother faced isolation from her grandmother due to her mixed-race heritage to becoming a world-renowned makeup artist.

Award-winning writer, humorist and veteran blogger, Luvvie Ajayi, who shares how the perseverance of past generations bolstered her pride in being a black women.

Atlanta resident, Terry Gatson, who shares the untold story about the lesson his father taught him about the perception of African American men.

The program builds off of Wells Fargo's African American history celebratory tour, featuring the critically acclaimed exhibit, The Kinsey Collection: Shared Treasures of Bernard and Shirley - Where Art and History Intersect. The #MyUntold program continues the dialogue that began during the tour, which focused on uplifting the community by dispelling myths and amplifying triumphs and achievements.


RECENT NEWS STORIES
Nissan is exclusive automotive sponsor for BET Awards broadcast in June

Black TV Ratings for Week of February 16 - 22 Fox's 'Empire' passes the eight million mark; 'Oscars' lift ABC to week's top network

Dori J. Maynard, longtime champion of diversity in journalism, dies at age 56

Interactive One launches HB Studios to create original programming for online channel

Award-winning creative director puts different spin on young black men as 'statistics'

Mitzi Miller announces her departure as Ebony magazine editor-in-chief

Black TV Ratings for Week of February 9 - 15 Audience for Fox's 'Empire' now bigger than 'Scandal' and 'Murder' combined

Carol H. Williams agency unveils campaign for ComEd effort on STEM awareness

Cafe Mocha airs 'Celebrate Her' radio vignettes for Black History Month

Ad industry veteran, co-founder of Lockhart & Pettus agency, passes at age 81

Al Anderson, an African-American marketing pioneer and activist, dies at the age of 72

Black Cable TV Ratings for Week of February 2 - 8 For third week, OWN's 'Haves and the Have Nots' is No.1 cable show in black homes

Lexus rolls out new GS F model at Chicago Auto Show with an eye towards black car buyers

Burrell Communications launches a social initiative, 'Black Is Human,' with video series

Black TV Ratings for Week of February 2 - 8 Fox's 'Empire' audience continues to climb after four consecutive weeks

UWG agency announces executive appointments for Greg Edwards, Matilda Ivey

Oprah Winfrey and Ava DuVernay creating original drama series for OWN Network

SiriusXM launches 'African Ancestry Radio' in observance of Black History Month

Bounce TV starts year with double-digit viewership gains for January

Click here for more recent news stories and our news archive







































































































































 

ON SALE NOW!



The 18th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

Published by
Target Market News

Click here to learn more and order a print or digital copy today!

________________________________










 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2015 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services