launches new social media platform, The Untold Stories Collection
20, 2015) Wells Fargo & Company launches, The Untold Stories Collection,
a social media movement dedicated to sharing personal stories that
define what it means to be African American today. The program leverages
the reach, power and influence of social media to provide an intimate
look into the African American experience.
#MyUntold creates a platform for building cultural awareness and
promoting healthy dialogue. It is a catalyst for self-expression that
celebrates the community by showcasing the broad range of experiences
among a common culture.
"We've traveled to events across the country to capture stories and
received an overwhelming response," said Lisa Frison, vice president,
African American Segment manager, Wells Fargo. "This demonstrated the
community's desire to be heard, understood and represented in an
authentic light. Now many of these powerful videos are featured on the #MyUntold
Wells Fargo invites people to contribute their inspiring untold stories
in video, photo or writing. Users can upload stories to the official
website, and share content on their social media sites using #MyUntold.
As conversation continues around the unique and sometimes challenging
experiences of African Americans in America, #MyUntold provides the
community an opportunity to capture and share stories that reflect their
cultural identity, in their own words.
The company launched the official program website to serve as the
central hub to upload, share and view stories. Visitors can view untold
stories from unknown and known African Americans across the country,
including, influencers, community leaders and celebrities, like:
President and CEO of the NAACP, Cornell William Brooks who shares how
his life is a direct result of the sacrifices made by himself and others
that he will never know.
Actors Niecy Nash and Marcus Scribner, and film director, producer and
former President of BET, Reginald Hudlin, who share stories about the
challenges they faced as African Americans breaking into the
Celebrity makeup artist and social media influencer, Tatiana Ward, who
shares her journey from a small town where she and her mother faced
isolation from her grandmother due to her mixed-race heritage to
becoming a world-renowned makeup artist.
Award-winning writer, humorist and veteran blogger, Luvvie Ajayi, who
shares how the perseverance of past generations bolstered her pride in
being a black women.
Atlanta resident, Terry Gatson, who shares the untold story about the
lesson his father taught him about the perception of African American
The program builds off of Wells Fargo's African American history
celebratory tour, featuring the critically acclaimed exhibit, The Kinsey
Collection: Shared Treasures of Bernard and Shirley - Where Art and
History Intersect. The #MyUntold program continues the dialogue that
began during the tour, which focused on uplifting the community by
dispelling myths and amplifying triumphs and achievements.
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