The Week of March 13 - 19
'Harry Potter' works its magic on black cable viewers to take week's top spot

(March 23, 2006) The combination of “Harry Potter and the Chamber of Secrets” and a Saturday night gave the Disney channel 81,000 black households and the week’s most watched cable program. The movie edged out TNT’s NBA meeting between the Boston Celtics and the Miami Heat by less than 3,000 households and led Disney’s four winners on the week’s top 25.

Basketball still held its own, with four games making the list. It was the movies – as usual – that dominated favorites. Seven of TNT’s offerings of b-ball and flicks gave it the most winners for the third week of March. Lifetime had five and BET claimed three. The overall number of black households watching the top 25 cable shows, according to Nielsen Media Research, was 1.11 million. That’s a drop of six percent from the previous week’s total of 1.19 million.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks



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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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