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TV
One plans to double the amount of original content in upcoming season
(March
20, 2012) Kicking off its first upfront season with President and CEO
Wonya Lucas at the helm, TV One today unveiled ambitious plans to double
the amount of original content during the 2012-2013 television year. In
astar-studded presentation to advertisers at Cipriani, Ms. Lucas said
the entertainment network for black adults planned to add 14 new series
and specials during the upfront season, including three original
sitcoms, two bio doc series that build on the legacy of its
award-winning series Unsung, and nine non-fiction entertainment series.
During the presentation, Toni Judkins, TV One's EVP of original
programming, outlined some of the new and returning series, including:
New Series:
Save My Son - is an unscripted series that profiles the struggles
of African American families to save their sons who have fallen victim
to bad influences and bad choices. With the help of strong black male
role models, these families, many of them led by single parents, will
attempt to save these sons from leading a life estranged from their
families and/or with heightened chances of their becoming another black
male statistic in the criminal justice system. This series will go to
communities to rescue young men from a range of dangerous activities.
Each program features an intervention staged by loved ones, a therapist
and the series host, Dr. Steve Perry, renowned educator, author and TV
commentator. The series is produced for TV One by Powerhouse
Productions. Save My Son is slated to premiere in 3rd quarter 2012.
Unresolved: Celebrity Cases - This investigative series delves
into controversial and sensational cases involving some of the most
prominent entertainment figures of our time. Unresolved: Celebrity Cases
seeks to uncover the truth behind headline-making events, such as
celebrity homicides like the fatal hotel shooting of Sam Cooke or t
having it all starts with having less.
Returning Series:
Unsung - TV One returns with eight new episodes of its widely
acclaimed and NAACP Image Award-nominated bio series Unsung in 4th
quarter 2012 and 16 new episodes beginning in 1st quarter 2013.This
NAACP Image Award-winning series of one-hour biography specials
celebrates the lives and careers of successful artists or groups who,
despite great talent, over the years have been under-recognized or
under-appreciated. Unsung reveals the multiple factors that have kept
these artists from achieving the iconic commercial status they deserved.
TV One just completed its highest-rated season ever of Unsung on March
12, and, prior to 4th quarter, will debut eight new episodes beginning
in June 2012, including Sly Stone, Gerald Levert, the Marvelettes, Kool
Moe Dee, Angela Bofil, Arrested Development and Confunkshun. A. Smith &
Co. produces Unsung for TV One.
Life After - TV One returns in4th quarter 2012 with 10 new
episodes of its buzzed about series Life After, the real,
behind-the-scenes story of how some of America's favorite celebrities
have dealt with major turning points in their lives, be those moments
public or private, triumphant or tragic. Part biography, part
confessional and all celebration of the human spirit, each episode of
Life After focuses on a well-known person or group and tells the story
of a transformative event in their lives and its effects upon them ever
afterward. Personalities featured in Unsung in fall 2012 will include
Olympic athlete Marion Jones, singer Karyn White, actress
BernNadetteStanis, and legendary recording industry executive Andre
Harrell. K2 Pictures produces Life After for TV One.
Find Our Missing - TV One's docu-drama designed to put names and
faces on people of color who have disappeared without a trace is hosted
by Emmy and Golden Globe Award-winning actress S. EpathaMerkerson (Law &
Order). Each episode tells the story of the missing person or persons,
beginning with the day they vanished and the frantic searches by loved
ones and investigators to find them. Find Our Missing provides insight
into these victims' lives -their hopes and dreams, what makes them tick,
and how they have touched those around them - from the people who know
them best. The series also offers a call to action and is partnered by a
robust, online component (tvone.tv) where viewers can learn more
information and provide tips, as well as learn pointers on how to keep
their families safe. Produced for TV One by Towers Productions.
Washington Watch with Roland Martin - - TV One political editor,
CNN and Tom Joyner Morning Show analyst Roland Martin hosts a weekly
public affairs series on TV One that focuses on issues that are critical
to African Americans, through interviews with officials from the
Administration, Congress and other policymakers who represent black
communities, as well as discussions with journalists and commentators,
and a wide range of policy experts.Washington Watch with Roland Martin
also explores a wide range of timely and relevant topics including
history, books, music, films, technology and black culture. Produced for
TV One by Jay Feldman.
Returning Specials:
TV One Night Only: Live From the Essence Music Festival - This
two-hour highlights celebration captures exhilarating performances from
some of the biggest names in entertainment that occur over three nights
on the main stage from the country's largest annual gathering
celebrating African-American music and culture. In previous years,
performances have included such artists as Janet Jackson, Beyoncé,
Alicia Keys, Mary J. Blige, LL Cool J, Ne-Yo, John Legend, Earth, Wind &
Fire, Raphael Saadiq, and Gladys Knight. And, TV One Night Only takes
the viewer where no other camera is allowed, to deliver the true emotion
of the talent backstage.Produced in conjunction with Essence
Communications Inc.
TV One on One with Cathy Hughes - A series of specials hosted by
Radio One Chairperson and former radio talk show host Catherine Hughes
featuring interviews with some of the most intriguing and newsworthy
public figures and celebrities in America today. Guests have included
(then Senate candidate) President Barack Obama, Secretary of State (then
Sen. Hillary Clinton), Minister Louis Farrakhan, Academy Award-winning
actors Denzel Washington, Snoop Dogg, Beyoncé, Tyler Perry, Aretha
Franklin and box office superstar Will Smith.
"Our original programming continues to resonate with the Black audience
while providing an attractive environment for your brand messages," Ms.
Lucas told the advertising audience. "With that in mind, we will double
the original programming on our network during this Upfront season.
"Developed strategically through our brand lens, our diverse slate
represents the network's mission of delivering the breadth and depth of
'true black life' in America in an entertaining and engaging way," she
added.
TV One and Radio One Chief Revenue Officer Keith Bowen told the audience
that black Americans are highly engaged television viewers and fiercely
loyal consumers who over-index in second screens, especially
smartphones, and are prodigious users of social media.
"What we offer is a riveting entertaining celebration of what matters to
our community, a full depiction of how black America survives, strives
and thrives" said TV One EVP of Original Programming Toni Judkins.
Launched in January 2004, TV One (www.tvone.tv) serves more than 56.6
million households, offering a broad range of real-life and
entertainment-focused original programming, classic series, movies, and
music designed to entertain, inform and inspire a diverse audience of
adult African American viewers. In December 2008, the company launched
TV One High Def, which now serves 14 million households.
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