The Week of March 12 - 18
VH1 stays on top; BET is week’s winning network with nine shows in top 25

(March 21, 2007) VH1’s “I Love New York” reality adventure was the number one show in black households for the second week in a row, attracting 1.3 million homes during the second week of March. The second and third place entries went to BET’s “Rip The Runway” and “College Hill, both of which had a million-plus homes watching.

BET was the week’s top network among African-American cable audiences with a record nine programs on the top 25 chart. The next closest was Disney which posted five programs, followed by USA with three.

The total number of black households watching the top 25 cable shows, according to Nielsen data, was 15.8 million, an increase of seven percent over the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1	I LOVE NEW YORK	VH1	13.3	1,334
2	RIP THE RUNWAY	BET	13.3	1,289
3	COLLEGE HILL	BET	10.6	1,015
4	WWE ENTERTAINMENT	USA	9.3	902
5	MOVIE OF THE WEEK	BET	8.0	749
6	WWE ENTERTAINMENT	USA	7.3	735
7	JUMP IN!	DISNEY	8.1	687
8	MUSIC VIDEO	DISNEY	7.1	626
9	RIP THE RUNWAY	BET	6.1	577
10	FAMILY GUY	ADULT SWIM	6.1	570
11	THE FIRST 48	A&E	5.9	562
12	NBA REG SEASON WED	ESPN	6.0	548
13	RIP THE RUNWAY	BET	6.2	541
14	HANNAH MONTANA	DISNEY	5.7	505
15	COMICVIEW	BET	5.4	499
16	MOVIE OF THE WEEK	BET	5.8	497
17	NBA BASKETBALL	TNT	6.2	485
18	MOVIE OF THE WEEK	BET	5.2	484
19	HANNAH MONTANA	DISNEY	5.5	479
20	LUCK OF THE IRISH	DISNEY	5.3	463
21	JAMIE FOXX	BET	4.9	463
22	ZOEY 101	NICK	5.3	462
23	SPONGEBOB	NICK	5.2	462
24	FUTURAMA	ADULT SWIM	4.9	461
25	LAW & ORDER: SVU	USA	4.8	458

Source: Nielsen Media Research. Number of homes
shown in thousand


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Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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