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Black Cable TV Ratings for Week of March 5 - 11
BET's 'The Game' holds on to No.1 over Oprah's Whitney Houston special
(March
18, 2012) For the first time since launching in January of last year,
the Oprah Winfrey Network has made it to the Top 25 chart of favorite
cable shows in black households. An exclusive interview with Whitney
Houston's family attracted 2.3 million black viewers to the OWN special.
BET, however, captured the No.1 spot. While OWN had a slightly larger
audience than BET's "The Game," Oprah's special had a slightly lower
rating.
BET also held on to the distinction of most watched cable network for
the week, with 6.5 million tuning in five shows. VH1 attracted 5five
million for four of its programs for second place. OWN earned third
place with 3.1 million for two airing of its Whitney Houston special.
Nielsen says that 27 million black viewers watched tall the Top 25 cable
shows. That's a drop of six percent from the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
|
1 |
THE GAME S5 |
BET |
11.4 |
16.3 |
2,241 |
|
2 |
OPRAHS NEXT CHAPTER |
OWN |
11.3 |
15.3 |
2,330 |
|
3 |
T.I. AND TINY |
VH1 |
9.2 |
12.7 |
1,729 |
|
4 |
BASKETBALL WIVES 4 |
VH1 |
9.0 |
12.8 |
1,664 |
|
5 |
LETS STAY TOGETHER S2 |
BET |
8.3 |
12.1 |
1,613 |
|
6 |
REAL HOUSEWIVES ATLANTA |
BRAVO |
7.3 |
9.9 |
1,336 |
|
7 |
HOUSE OF PAYNE |
TBS |
5.9 |
8.5 |
1,161 |
|
8 |
THE GAME S5 |
BET |
5.7 |
8.1 |
1,058 |
|
9 |
HOUSE OF PAYNE |
TBS |
5.4 |
8.1 |
1,050 |
|
10 |
BASKETBALL WIVES 4 |
VH1 |
5.1 |
7.1 |
981 |
|
11 |
NBA BASKETBALL |
TNT |
4.8 |
7.0 |
855 |
|
12 |
BRAXTON FAMILY VALUES |
WE |
4.6 |
6.5 |
847 |
|
13 |
THEGAME S5 |
BET |
4.6 |
6.6 |
842 |
|
14 |
OPRAHS NEXT CHAPTER |
OWN |
4.5 |
6.6 |
833 |
|
15 |
SHAKE IT UP |
DISNEY |
4.4 |
6.2 |
860 |
|
16 |
BAD GIRLS CLUB |
OXYGEN |
4.4 |
6.2 |
872 |
|
17 |
WWE ENTERTAINMENT |
USA |
4.4 |
6.2 |
790 |
|
18 |
WWE ENTERTAINMENT |
USA |
4.2 |
5.7 |
709 |
|
19 |
BET MOVIE OF THE WEEK |
BET |
4.1 |
6.4 |
828 |
|
20 |
THE FIRST 48 |
A&E |
4.0 |
5.8 |
728 |
|
21 |
THE FIRST 48 |
A&E |
3.8 |
5.4 |
689 |
|
22 |
JESSIE |
DISNEY |
3.8 |
5.1 |
823 |
|
23 |
T.I. AND TINY |
VH1 |
3.8 |
5.4 |
705 |
|
24 |
HOUSE OF PAYNE |
TBS |
3.8 |
5.6 |
746 |
|
25 |
UNSUNG |
TV ONE |
3.8 |
5.3 |
789 |
Source: Nielsen Media Research. Ranked by
percent of African-American households watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
Click here for the previous
week's Top 25 cable chart
Go to Target Market News homepage
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