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NABJ Honors CNN's Janet Rolle with annual Media Professional Award
 (March
18, 2012) The National Association of Black Journalists (NABJ) announces
the selection of Janet Rolle, Executive Vice President and Chief
Marketing Officer for CNN Worldwide, as its 2012 Pat Tobin Media
Professional Award Recipient. The award recognizes a public relations,
advertising, or marketing professional that has had a distinctive impact
in the media realm, which has resulted in positive media coverage of the
black community, thus improving the media landscape.
"NABJ is proud to honor Janet Rolle. She represents the very essence of
this award; the behind the scenes force helping to create on-air
successes," NABJ President Gregory Lee Jr. said. "Rolle is one of our
industry's brightest stars. We are delighted that we have the
opportunity to recognize her contributions."
Rolle oversees the positioning and promotion of CNN's multiple networks
and services, including CNN, CNN.com, CNN International, HLN, CNN.com/Live,
CNN Mobile and all other CNN services.
"Janet has been an inspiration and a driving force for CNN as she
continues to create innovative opportunities to reach a diverse range of
potential viewers. We are pleased that NABJ has recognized her
contributions by awarding her the Pat Tobin Award," said Jim Walton,
president CNN Worldwide.
She joined CNN in April 2011 from BET Networks, where as executive vice
president and chief marketing officer she led brand strategy and
marketing efforts. In her final months at BET, Rolle helped the network
make cable history with the premiere of the networks history making
scripted series, "The Game," the highest-rated original sitcom in cable
history.
Advertising Age magazine named her one of "10 Who Made Their Mark" in
2010 for her noteworthy brand development work at BET.
Before joining BET Networks, Rolle worked at AOL as Vice President and
General Manger of AOL Black Voices and AOL Women's and Lifestyle
Programming. She began her business career at HBO, eventually rising to
Director of Marketing and New Media for HBO Home Video.
Rolle earned her MBA from Columbia University Graduate School of
Business.
The Pat Tobin Media Professional Award is named for NABJ member Pat
Tobin. Tobin, of Los Angeles, passed away in 2008, and was president and
CEO of Tobin and Associates, a prominent minority, woman-owned public
relations firm. She was a dedicated activist for causes that impacted
minorities, women and youth.
Rolle will be honored this summer at NABJ's 37th Annual Convention and
Career Fair in New Orleans during the Salute to Excellence Awards Gala
on June 23, 2012. The gala recognizes journalism that best covered the
black experience or addressed issues affecting the worldwide black
community during 2011.
An advocacy group established in 1975 in Washington, D.C., NABJ is the
largest organization for journalists of color in the nation, and
provides career development as well as educational and other support to
its members worldwide, visit our website at
www.nabj.org.
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