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Black TV Ratings for Week of March 5 - 11
NBC
makes some gains with black viewers, but CBS still the favorite network
(March
14, 2012) Last week NBC was represented on the Top 25 TV chart by just
two shows. This week it has gained favor with black audiences for two
more. "Grimm" and "Who Do You Think You Are" this week make the grade
for the first time.
For the second week of March CBS was the most watched TV network with
15.5 million black viewers watching 15 shows. Fox claimed only 5.8
million for four of its programs. NBC was a distant third with 4.2
million also for four shows.
The total number of viewers for the most popular shows in black
households, according to Nelsen, was 27.3 million or eight percent fewer
than the previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
|
1 |
AMERICAN IDOL-WED |
FOX |
10.3 |
5.5 |
2,083 |
|
2 |
AMERICAN IDOL-THURS |
FOX |
9.3 |
4.9 |
1,845 |
|
3 |
VOICE |
NBC |
9.0 |
4.9 |
1,831 |
|
4 |
CSI: MIAMI |
CBS |
8.1 |
4.0 |
1,488 |
|
5 |
PERSON OF INTEREST |
CBS |
7.6 |
3.7 |
1,397 |
|
6 |
NCIS: LOS ANGELES |
CBS |
7.1 |
3.4 |
1,279 |
|
7 |
NCIS |
CBS |
6.4 |
3.1 |
1,163 |
|
8 |
THE MENTALIST |
CBS |
6.4 |
3.1 |
1,162 |
|
9 |
UNFORGETTABLE |
CBS |
6.0 |
2.6 |
994 |
|
10 |
THE GOOD WIFE |
CBS |
5.8 |
2.7 |
1,009 |
|
11 |
CSI |
CBS |
5.5 |
2.8 |
1,070 |
|
12 |
BLUE BLOODS |
CBS |
5.4 |
2.7 |
1,005 |
|
13 |
DATELINE FRI |
NBC |
5.4 |
2.5 |
932 |
|
14 |
ONCE UPON A TIME |
ABC |
4.9 |
2.4 |
897 |
|
15 |
FINDER |
FOX |
4.9 |
2.5 |
929 |
|
16 |
HAWAII FIVE-0 |
CBS |
4.8 |
2.1 |
791 |
|
17 |
CRIMINAL MINDS |
CBS |
4.7 |
2.4 |
913 |
|
18 |
THE BIG BANG THEORY |
CBS |
4.6 |
2.3 |
853 |
|
19 |
60 MINUTES |
CBS |
4.5 |
2.2 |
820 |
|
20 |
WHO DO YOU THINK YOU ARE |
NBC |
4.4 |
2.0 |
734 |
|
21 |
FAMILY GUY |
FOX |
4.4 |
2.7 |
1,002 |
|
22 |
UNDERCOVER BOSS |
CBS |
4.4 |
2.1 |
806 |
|
23 |
DESPERATE HOUSEWIVES |
ABC |
4.3 |
2.2 |
810 |
|
24 |
GRIMM |
NBC |
4.3 |
1.9 |
712 |
|
25 |
THE MENTALIST - FRI-SP |
CBS |
4.3 |
2.1 |
793 |
Source:
The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen's measurement samples. All times eastern.
Click here to view the previous week's Top
25 TV chart
Go to Target Market News homepage
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