HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News

Click here for recent news stories and our news archive
____________________________________

THE LATEST NEWS JUST A CLICK AWAY!

 
Want more news on African-American media, marketing and research as it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 
Black Cable TV Ratings for Week of March 2 - 8
'Haves and the Have Nots' again gives OWN the No.1 cable show in black homes 

(March 17, 2015) Holding on to its weeks-long title of most watched cable show in Black households, "The Haves and the Have Nots" on the OWN network remained No.1 on the Top 25. The show has consistently drawn 2.5 million viewers, beating out its nearest competitor, Bravo's "Real Housewives of Atlanta."

The race for the most watched cable network among the Top 25 shows was a tight one. BET and VH1 virtually tied with each other, both pulling 4.9 million viewers across three and four shows respectively. Bravo followed closely behind with 4.6 million for three of its shows.

The total number of viewers for the Top 25 cable shows, according to Nielsen, was down five percent from the previous week to 29.5 million.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | AA Rating | AA Share | AA Viewers 2+(000)

1

HAVES AND THE HAVE NOTS

OWN

13.5

19.4

2,582

2

REAL HOUSEWIVES ATLANTA

BRAVO

12.4

18.0

2,368

3

LOVE AND HIP HOP

VH1

10.3

15.4

2,087

4

BEING MARY JANE

BET

10.1

14.6

1,913

5

BLACK INK CREW

VH1

8.1

11.7

1,729

6

THICKER THAN WATER

BRAVO

7.7

10.9

1,408

7

WALKING DEAD

AMC

7.0

9.9

1,598

8

THE GAME

BET

6.8

9.5

1,388

9

LOVE AND HIP HOP

VH1

5.6

8.3

1,148

10

WWE ENTERTAINMENT

USA

5.1

7.4

1,045

11

WWE ENTERTAINMENT

USA

5.1

7.6

1,001

12

HAVES AND THE HAVE NOTS

OWN

5.1

7.5

923

13

BRING IT!

LIFETIME

5.0

7.8

1,084

14

MILLIONAIRE MATCHMAKER

BRAVO

4.6

6.7

889

15

COLLEGE BASKETBALL REGIONAL SSN  

ESPN

4.5

7.3

991

16

KEYSHIA COLE: ALL IN

BET

4.5

6.4

866

17

WWE ENTERTAINMENT

USA

4.3

6.4

821

18

AMERICAN DAD

ADULT SWIM

4.2

6.0

722

19

NBA BASKETBALL

TNT

4.1

5.9

711

20

MARY MARY

WETV

4.0

5.8

921

21

ITS A MANNS WORLD

BET

3.8

5.7

744

22

K.C. UNDERCOVER

DISNEY

3.8

5.4

721

23

AMERICAN DAD

ADULT SWIM

3.8

5.3

645

24

SWEETIE PIES

OWN

3.6

5.7

601

25

AMERICAN DAD

ADULT SWIM

3.4

5.0

634

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


RECENT NEWS STORIES
Nissan is exclusive automotive sponsor for BET Awards broadcast in June

Black TV Ratings for Week of February 16 - 22 Fox's 'Empire' passes the eight million mark; 'Oscars' lift ABC to week's top network

Dori J. Maynard, longtime champion of diversity in journalism, dies at age 56

Interactive One launches HB Studios to create original programming for online channel

Award-winning creative director puts different spin on young black men as 'statistics'

Mitzi Miller announces her departure as Ebony magazine editor-in-chief

Black TV Ratings for Week of February 9 - 15 Audience for Fox's 'Empire' now bigger than 'Scandal' and 'Murder' combined

Carol H. Williams agency unveils campaign for ComEd effort on STEM awareness

Cafe Mocha airs 'Celebrate Her' radio vignettes for Black History Month

Ad industry veteran, co-founder of Lockhart & Pettus agency, passes at age 81

Al Anderson, an African-American marketing pioneer and activist, dies at the age of 72

Black Cable TV Ratings for Week of February 2 - 8 For third week, OWN's 'Haves and the Have Nots' is No.1 cable show in black homes

Lexus rolls out new GS F model at Chicago Auto Show with an eye towards black car buyers

Burrell Communications launches a social initiative, 'Black Is Human,' with video series

Black TV Ratings for Week of February 2 - 8 Fox's 'Empire' audience continues to climb after four consecutive weeks

UWG agency announces executive appointments for Greg Edwards, Matilda Ivey

Oprah Winfrey and Ava DuVernay creating original drama series for OWN Network

SiriusXM launches 'African Ancestry Radio' in observance of Black History Month

Bounce TV starts year with double-digit viewership gains for January

Click here for more recent news stories and our news archive
















































































































 

ON SALE NOW!



The 18th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

Published by
Target Market News

Click here to learn more and order a print or digital copy today!

________________________________










 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2015 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services