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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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© 2006 by
Target Market News Inc.

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The Week of March 5 - 11
‘I Love New York’ puts VH1 on top, but ‘College Hill’ makes BET winning network

(March 15, 2007) Reality shows dominated the list of top 25 most popular cable programs in black households. VH1’s “I Love New York” was the number one show for the first full week of March, with just under two million homes tuning in to both airings.

However, the return of “College Hill” helped make BET the winning network for the week. Three million black households tuned in watch one of the four airings. The network had eight shows on the chart. Nickelodeon and USA followed with four entries each.

The total number of black households watching the top ten, according to Nielsen Media Research, was 14.8, a 28 percent increase over the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1

I LOVE NEW YORK

VH1

14.2

1,392

2

COLLEGE HILL

BET

11.0

1,031

3

COLLEGE HILL

BET

9.8

932

4

WWE ENTERTAINMENT

USA

9.2

879

5

WWE ENTERTAINMENT

USA

7.4

722

6

COLLEGE HILL

BET

6.7

638

7

LIFE SUPPORT

HBO

7.7

634

8

I LOVE NEW YORK

VH1

6.2

586

9

COLLEGE HILL

BET

5.9

526

10

MOVIE OF THE WEEK

BET

6.0

524

11

MOVIE OF THE WEEK

BET

5.5

514

12

FAMILY GUY

ADULT SWIM

5.2

495

13

NBA REG SEASON SUN

ESPN

5.2

489

14

FUTURAMA

ADULT SWIM

5.1

478

15

ZOEY 101

NICK

5.4

471

16

THE FIRST 48

A&E

4.8

466

17

BET COMICVIEW

BET

5.2

464

18

PIXEL PERFECT

DISNEY

4.9

461

19

LAW & ORDER: SVU

USA

5.4

460

20

PARENT TRAP ‘98

DISNEY

4.9

449

21

FRESH PRINCE

NICK

4.6

447

22

FRESH PRINCE

NICK

4.6

444

23

SPONGEBOB

NICK

4.9

439

24

WIRE, THE

BET

4.5

435

25

LAW & ORDER: SVU

USA

5.0

431


Source: Nielsen Media Research.
Number of homes
shown in thousand



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 13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...
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