The Week of March 5 - 11
Thanks to ‘American Idol’ Fox beats CBS again in the battle for black viewers
 
(March 13, 2007) The unstoppable popularity of “American Idol” kept the Fox network at the top of the list of the 25 most popular shows among black households. The talent competition took first, second and third place for the first full week in March. “Idol” also delivered half of the 15.5 million black homes that watched all nine Fox shows on the chart, which made it the second place winner among network

The ten shows that CBS claimed on the top 25 that made it the network winner. NBC posted three shows, followed by ABC with two and the CW’s one entry

The total number of black households watching the top 25, according to Nielsen Media Research, was 34.2 million, an almost ten percent decline from the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | Rating | No. of Homes

1	AMERICAN IDOL-WED	FOX	20.0	2.694
2	AMERICAN IDOL THU	FOX	19.4	2.614
3	AMERICAN IDOL-TUE	FOX	17.5	2.349
4	HOUSE	FOX	13.6	1.833
5	SMARTER THAN 5th	FOX	12.3	1.661
6	CSI: NY	CBS	11.6	1.555
7	CRIMINAL MINDS	CBS	11.0	1.480
8	WEDDING BELLS	FOX	10.4	1.397
9	WITHOUT A TRACE	CBS	10.2	1.377
10	CSI: MIAMI	CBS	9.9	1.329
11	SHARK	CBS	9.8	1.313
12	CSI	CBS	9.0	1.207
13	AMER TOP MODEL-2	CW	8.9	1.203
14	COLD CASE	CBS	8.7	1.164
15	DEAL OR NO DEAL-MON	NBC	8.7	1.175
16	HEROES	NBC	7.9	1.067
17	AMERICA FIGHTS BACK	FOX	7.7	1.038
18	WIFE SWAP	ABC	7.6	1.018
19	24	FOX	7.6	1.027
20	LAW AND ORDER:SVU	NBC	7.4	.997
21	PRISON BREAK	FOX	7.3	.977
22	SUPERNANNY	ABC	7.1	.955
23	THE UNIT	CBS	7.0	.939
24	48 HRS MYSTERY TUE	CBS	7.0	.937
25	60 MINUTES	CBS	6.9	.925

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.

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 13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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