The Week of Feb 27 – March 5
March Madness brings on a basketball jones with black viewers

(March 13, 2006) It’s that time of year again when basketball rules the television airwaves. While college basketball’s March Madness is revving up, pro and college games are enjoying increased audiences as teams vie for the NBA playoffs and the NCAA's Sweet Sixteen.

For the first week of March, TNT network captured the number one spot for primetime cable shows watched by black households. The NBA game between the Cleveland Cavaliers and the Chicago Bulls was the week’s only cable offering to attract more than 100,000 homes. The contest was one of four b-ball games to make the top 25.

The overall winner was the Lifetime network, which claimed six shows on the list. TNT had five winners, while Disney and ESPN posted four each. The total number of black households watching the top 25 was 1.2 million, a 21 percent drop from the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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