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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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AOL Black Voices picks up Katrina documentary for online distribution

(March 13, 2006) AOL Black Voices has obtained the rights to show the compelling new documentary about the plight of Hurricane Katrina's victims online after it received critical acclaim at this year's Pan African American Film and Arts Festival and won Best Documentary at the 2006 Houston Black Film Festival. The documentary, called "New Orleans: My Home, My Life, My Love," from Ruby Red, Inc., is part of AOL Black Voices' ongoing coverage of one of America's worst natural disasters. The first clip of seven installments will be available today for on-demand viewing at www.blackvoices.com 

"Acquiring this heartfelt documentary is part of our overall strategy of offering the most original, unique and relevant video content available to our audience of more than 2.8 million monthly unique visitors, as the online medium becomes a more viable platform to showcase video programming," said Janet Rolle, Vice President & General Manager, AOL Black Voices. "We plan to continue to search for a range of compelling video content, from entertainment and events to stories on topics that matter to our Black Voices community."

"As independent filmmakers, we're excited about this unique opportunity to share these true, often heartbreaking stories with AOL Black Voices' online audience," said director Jamie R. Balthazar. "And this is a fantastic platform to build interest in this documentary. We're looking forward to working with AOL to make a difference in the lives of those impacted by Hurricane Katrina."

Beyond the documentary, AOL Black Voices each month will develop original articles and photo essays about those affected by Hurricane Katrina. Community involvement will also play a major role in this ongoing special series, allowing people to talk about their issues and concerns that still plague the Gulf Coast region.

Ruby Red is a full-service television production company located in Los Angeles, Ca. Founded in 2005 by Gina M. Holland and Jamie R. Balthazar, Ruby Red is dedicated to providing original, commercially successful, high quality programs for distribution outlets worldwide. A minority-owned media company, Ruby Red recently produced the 2005/2006 Comic View series for BET and they are co-producers of the independent film, "Contradictions of the Heart," starring Clifton Powell, Malcolm Jamal Warner, Vanessa Williams and Wendy Raquel Robinson.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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