Terrie Williams, PR exec and author, named spokesperson for Blue World Travel

(March 12, 2007) Renowned public relations entrepreneur, author and inspirational speaker, Terrie M. Williams, has been named the first “Honorary Captain” of Blue World Travel (BWT), creators of the country’s first African American theme cruise operations.

As part of a new promotional and marketing campaign, BWT will select an exclusive group of people to become Honorary Captains aboard their special “Festival at Sea” cruises. These captains of their fields will be drawn from the worlds of entertainment, sports, politics and media. Each captain who is selected will provide BWT with strategic partnership and cross-marketing opportunities in an effort to reach new target markets.

The “Captains” will preside in an honorary capacity over the 2,000-3,000 cruise vacationers, hosting various events on and off the ship, fulfilling a ceremonial role during the cruise, and presiding over the donation of funds to several charities. The goal is to bring a sense of fun and celebrity while also incorporating a mix of goodwill and charity.

“I am privileged and honored to be Blue World Travel’s first Honorary Captaincy,” said Williams, founder and chair of The Terrie Williams Agency. “The opportunity for African Americans to experience the best in luxury travel is unique and uplifting. And BWT’s Festival at Sea also provides a way for our travelers to enjoy themselves, have fun and give back through various fundraisers and activities.”

Williams is also the founder of The Stay Strong Foundation, a nation-wide organization geared to inspire and educate youth; the author of The Personal Touch:  What You Really Need to Succeed in Today's Fast-Paced Business World; A Plentiful Harvest: Creating Balance and Harmony Through the Seven Living Virtues; and Stay Strong: Simple Life Lessons for Teens. Her new book, Black Pain: It Just Looks Like We’re Not Hurting, will be released later this year by Scribner.

Blue World Travel, now in its 29th year of operation, developed the award-winning Festival at Sea product, which has evolved into a wonderful cruise vacation choice for thousands of African Americans. Special onboard activities include business networking, Bid Whist competitions, electric slide and Chicago Steppin’ classes and contests, and entertainment by such names as Frankie Beverly and Maze, Sinbad, The O’Jays, Stephanie Mills and Tommy Davidson.

In addition, onboard auctions and other events have raised funds for the United Negro College Fund and the Thurgood Marshall Scholarship Fund. Thousands of children’s books have also been donated by travelers to the Caribbean Children’s Book Drive.

BWT Founder, CEO and President Patricia Yarbrough said of the announcement, “Our industry didn’t just need public relations, it needed representation. We are fortunate to have Terrie Williams as our first Honorary Captain. Her ‘personal touch’ philosophy, her commitment to our young people, and her unparalleled connections in so many different fields will enable us to successfully reach new target markets and help us give back to our communities. I felt it was BWT’s responsibility as a leader in hospitality and international travel to set the standards.”

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