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ADCOLOR selects GSD&M as its agency to champion diversity
(March 10, 2014) ADCOLOR announced today it has chosen GSD&M as its ad agency partner. In this capacity, GSD&M is charged with enhancing and solidifying ADCOLOR's brand identity and with helping ADCOLOR capitalize on its strengths to become the go-to thought leader for diversity and inclusion and to drive change within the advertising industry.
ADCOLOR is a nonprofit 501(c)(6) organization whose mission is to celebrate and champion diversity in the advertising, marketing, media, public relations and entertainment industries. ADCOLOR strives to create a network of outstanding diverse professionals and champions of diversity and inclusion.
By highlighting the achievements of African American, American Indian/Native American, Asian Pacific American, Hispanic/Latino, LGBT and those who champion diversity and inclusion champions, ADCOLOR aims to inspire the next generation of diverse professionals.
"Nine years ago, ADCOLOR began with an idea for an award show. We're thrilled to partner with GSD&M, a pioneer of diversity in advertising, to take ADCOLOR to the next level and help us make a difference year-round," said Tiffany R. Warren, SVP, chief diversity officer, Omnicom Group, Inc., and president of ADCOLOR.
"A diverse and inclusive culture are top priorities for GSD&M," said Duff Stewart, CEO of GSD&M. "We're proud to have an opportunity to expand on our commitment to ADCOLOR's mission and make a tangible impact on our industry." Headquartered in Austin, Texas, GSD&M is part of Omnicom Group, Inc.
GSD&M will also assist with branding and curating content for ADCOLOR's annual award show and conference, which will be held September 17–20 at The Beverly Hilton in L.A.
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