TV One to provide programming for Wal-Mart's in-store TV network

(March 9, 2006) Premier Retail Networks has announced that TV One, the African-American cable channel, will provide lifestyle and entertainment-oriented programming to the Wal-Mart Television Network, which is carried in more than 2,850 of its stores.

PRN, the largest in-store TV network in the U.S.,  is working with TV One to create programming specially tailored for Wal-Mart TV. This Wal-Mart TV programming will provide lifestyle tips on a wide range of issues including fashion, beauty, home, and personal finance, as well as entertainment-based content that respects African-American culture and heritage and values the intellectual and cultural diversity among African Americans.

Tom Sebastian, SVP of Programming for PRN, commented, "Our goal is to help enhance the shopping experience by being relevant to the consumer. TV One's lifestyle and entertainment programming, which targets the adult African American audience, will be an outstanding addition to Wal-Mart TV."

TV One Executive Vice President of Advertising Sales and Marketing, Keith Bowen, commented, "This agreement supports our goal to be distributed in markets where African Americans represent a significant segment of the population. We will select lifestyle and entertainment programming to highlight the breadth and depth of the African American culture that we believe will be highly appealing to the viewers of Wal-Mart TV."

Troy Steiner, Senior Media Director of Wal-Mart, commented, "By enhancing Wal-Mart TV with TV One programming, we further extend our commitment to provide a relevant store environment for all our customers. Our multicultural merchandise mix and store environment reflect our respect for our customers. In this way we hope to offer a store of the community to all segments of our diverse customer base."


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As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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