HOMESTATS PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media










































































 

Black Cable TV Ratings for Week of Feb. 27 - Mar. 4
BET gains traction with 'The Game' and takes No.1 on Top 25 cable chart

(March 7, 2012) The back-to-back airing of "The Game" and "Let's Stay Together" earned BET the No. 1 and 2 spots on the Top 25 chart of most popular cable shows in black homes. At 2.3 million viewers for "The Game," it did twice as well the first week of March than the week before.

BET was the most watched cable network for the week with 6.2 million viewers for four of its Top 25 shows. VH1 took second with 5.3 million also for four shows. TBS claimed 3.3 million for three of its programs.

According to Nielsen, the total number of viewers watching the Top 25 for the first week of March was down nine percent from the previous week to 29 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

THE GAME S5

BET

11.9

16.3

2,395

2

LETS STAY TOGETHER S2

BET

9.3

13.3

1,826

3

T.I. AND TINY

VH1

9.0

12.4

1,741

4

BASKETBALL WIVES 4

VH1

8.9

12.8

1,692

5

REAL HOUSEWIVES ATLANTA

BRAVO

8.2

11.2

1,565

6

NBA BASKETBALL

TNT

6.7

11.1

1,082

7

HOUSE OF PAYNE

TBS

6.5

9.8

1,348

8

HOUSE OF PAYNE

TBS

5.9

9.2

1,228

9

WWE ENTERTAINMENT

USA

5.7

8.0

1,346

10

NBA REGULAR SEASON

ESPN

5.5

7.9

1,015

11

BASKETBALL WIVES 4

VH1

5.4

7.4

1,006

12

THE GAME S5

BET

5.4

7.4

1,061

13

COLLEGE BKBL REG SSN

ESPN

5.2

8.5

925

14

NBA BASKETBALL

TNT

5.2

7.8

912

15

T.I. AND TINY

VH1

5.2

7.2

925

16

WWE ENTERTAINMENT

USA

5.1

6.9

1,212

17

JERSEY SHORE SSN 5

MTV

5.0

7.3

936

18

BAD GIRLS CLUB

OXYGEN

5.0

6.9

911

19

THE GAME S5

BET

4.8

6.7

949

20

THE KANDI FACTORY

BRAVO

4.8

6.8

919

21

NBA REGULAR SEASON

ESPN

4.2

6.1

784

22

LAB RATS

DISNEY

4.2

5.8

771

23

BRAXTON FAMILY VALUES

WE

4.2

6.1

817

24

HOUSE OF PAYNE

TBS

4.1

6.5

796

25

SKY HIGH

DISNEY

4.0

5.9

920

Source: Nielsen Media Research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for the previous week's Top 25 cable chart

Go to Target Market News homepage


RECENT STORIES
Pepper Miller updates perspectives on African-American marketing in new book

Black TV Ratings for Week of Feb. 27 - Mar. 4 CBS grows its dominance over the Top 25 shows in black households

Black activists call for Clear Channel to make changes following DJs' on-air slur

Black TV Ratings for Week of Feb. 20 - 26 Oscars unable to draw significant black audience despite nominees for 'The Help'

Burrell Communications hosting conference on changes in black media

Muse Communications, nation's first multicultural ad agency, marks 25th year

Networks led by Magic Johnson, Sean Combs chosen for carriage by Comcast

Kim Hunter launches executive search firm for marketing, communications industries

Harley-Davidson celebrates African- Americans' contributions to riding culture

Most of top 25 advertisers in Black-oriented media are increasing spending

Click here for more recent news stories and our news archive

Return to top of page

 










































































 




 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2012 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                             Supplier Services