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Black Cable TV Ratings for Week of Feb. 27 - Mar. 4
BET
gains traction with 'The Game' and takes No.1 on Top 25 cable chart
(March
7, 2012) The back-to-back airing of "The Game" and "Let's Stay Together"
earned BET the No. 1 and 2 spots on the Top 25 chart of most popular
cable shows in black homes. At 2.3 million viewers for "The Game," it
did twice as well the first week of March than the week before.
BET was the most watched cable network for the week with 6.2 million
viewers for four of its Top 25 shows. VH1 took second with 5.3 million
also for four shows. TBS claimed 3.3 million for three of its programs.
According to Nielsen, the total number of viewers watching the Top 25
for the first week of March was down nine percent from the previous week
to 29 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
|
1 |
THE GAME S5 |
BET |
11.9 |
16.3 |
2,395 |
|
2 |
LETS STAY TOGETHER S2 |
BET |
9.3 |
13.3 |
1,826 |
|
3 |
T.I. AND TINY |
VH1 |
9.0 |
12.4 |
1,741 |
|
4 |
BASKETBALL WIVES 4 |
VH1 |
8.9 |
12.8 |
1,692 |
|
5 |
REAL HOUSEWIVES ATLANTA |
BRAVO |
8.2 |
11.2 |
1,565 |
|
6 |
NBA BASKETBALL |
TNT |
6.7 |
11.1 |
1,082 |
|
7 |
HOUSE OF PAYNE |
TBS |
6.5 |
9.8 |
1,348 |
|
8 |
HOUSE OF PAYNE |
TBS |
5.9 |
9.2 |
1,228 |
|
9 |
WWE ENTERTAINMENT |
USA |
5.7 |
8.0 |
1,346 |
|
10 |
NBA REGULAR SEASON |
ESPN |
5.5 |
7.9 |
1,015 |
|
11 |
BASKETBALL WIVES 4 |
VH1 |
5.4 |
7.4 |
1,006 |
|
12 |
THE GAME S5 |
BET |
5.4 |
7.4 |
1,061 |
|
13 |
COLLEGE BKBL REG SSN |
ESPN |
5.2 |
8.5 |
925 |
|
14 |
NBA BASKETBALL |
TNT |
5.2 |
7.8 |
912 |
|
15 |
T.I. AND TINY |
VH1 |
5.2 |
7.2 |
925 |
|
16 |
WWE ENTERTAINMENT |
USA |
5.1 |
6.9 |
1,212 |
|
17 |
JERSEY SHORE SSN 5 |
MTV |
5.0 |
7.3 |
936 |
|
18 |
BAD GIRLS CLUB |
OXYGEN |
5.0 |
6.9 |
911 |
|
19 |
THE GAME S5 |
BET |
4.8 |
6.7 |
949 |
|
20 |
THE KANDI FACTORY |
BRAVO |
4.8 |
6.8 |
919 |
|
21 |
NBA REGULAR SEASON |
ESPN |
4.2 |
6.1 |
784 |
|
22 |
LAB RATS |
DISNEY |
4.2 |
5.8 |
771 |
|
23 |
BRAXTON FAMILY VALUES |
WE |
4.2 |
6.1 |
817 |
|
24 |
HOUSE OF PAYNE |
TBS |
4.1 |
6.5 |
796 |
|
25 |
SKY HIGH |
DISNEY |
4.0 |
5.9 |
920 |
Source:
Nielsen Media Research. Ranked by percent of African-American households
watching. Based on live and same day viewing. Number of viewers shown in
thousands (1,000 = 1 million). Representing more than 13.45 million
television households in the U.S., the African-American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
Click here for
the previous week's Top 25 cable chart
Go to Target Market News homepage
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