The Week of February 26 – March 4
Cable shows suffer erosion of black households to broadcast TV offerings

(March 1, 2007) African-American cable audiences were fewer in number for the last days of February as many turned to shows and specials on broadcast television. The number one program on the top 25 cable shows, “WWE,” had less than a million households tuned in.

It seems clear that younger black viewers were the ones most attracted to cable offerings for the week. Disney posted 10 programs on the top 25, making it the week’s winning network. BET followed with four entries.

The total number of African-American households watching the top 25, according to Nielsen’s ratings, was 11.5 million, a decline of 18 percent over the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1	WWE ENTERTAINMENT	USA	8.7	840
2	WWE ENTERTAINMENT	USA	8.1	787
3	WHITE RAPPER SHOW	VH1	5.8	556
4	HANNAH MONTANA	DISNEY	6.0	484
5	FREAKY FRIDAY (2003)	DISNEY	5.6	480
6	CORY IN THE HOUSE	DISNEY	5.7	462
7	NBA REG SEASON FRI	ESPN	5.7	457
8	MOVIE OF THE WEEK	BET	4.7	451
9	GIRLFRIENDS	BET	5.1	448
10	FUTURAMA	ADULT SWIM	4.6	438
11	EMPERORS NEW SCHL	DISNEY	5.0	433
12	MUSIC VIDEO	DISNEY	5.2	431
13	FAMILY GUY	ADULT SWIM	4.5	425
14	THATS SO RAVEN	DISNEY	4.3	425
15	SPONGEBOB	NICK	4.6	412
16	SUNDAY MOVIE III	LIFETIME	4.3	411
17	COLOR OF FRIENDSHIP	DISNEY	4.3	410
18	MAX KEEBLES MOVE	DISNEY	4.7	408
19	LILO & STITCH 2:	DISNEY	4.4	404
20	NBA BASKETBALL	TNT	4.5	403
21	ZOEY 101	NICK	4.3	402
22	GIRLFRIENDS	BET	4.2	402
23	GIRLFRIENDS	BET	4.3	399
24	EVEN STEVENS MOVIE	DISNEY	4.3	398
25	NBA REG SEASON FRI	ESPN	4.8	393

Source: Nielsen Media Research. Number of homes
shown in thousands

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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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