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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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Ogilvy names Donna Pedro to new Chief Diversity Officer position

(March 8, 2007) Ogilvy New York announced that it has hired Donna Pedro as its Chief Diversity Officer, a new position at the agency, effective immediately.

Ms. Pedro will be responsible for overseeing the agency's growing diversity and inclusion initiatives. She is joining Ogilvy from The FutureWork Institute, a global diversity consulting firm where she worked as a Senior Consultant for four years.

Ms. Pedro played a key role in facilitating Ogilvy's employee diversity training program throughout North America. This program was launched over two years ago and over 1500 employees have participated to date. More recently, she served as Executive on Loan at Ogilvy, working with the company on its diversity and inclusion strategy.

"After a lengthy search process, we all realized that what we wanted and needed in a Chief Diversity Officer was right here," said Bill Gray, Co-CEO of Ogilvy North America. "We have come to count on Donna for her guidance and expertise and know she will make a great addition to building a more diverse and inclusive agency."

Ms. Pedro has over 25 years of Corporate Human Resources experience, with specific expertise in Diversity, Training, Development and Staffing. Prior to joining The FutureWork Institute in 2002, Ms. Pedro spent 13 years as Vice President, Diversity and Professional Development at Sony Music Entertainment, Inc.

"I have come to truly appreciate Ogilvy's culture and its people and believe that I can play a crucial role in assisting the agency in becoming the employer of choice for all groups in advertising and marketing," said Ms. Pedro. She will report to Ogilvy New York's joint management team of Andy Berndt, Michelle Bottomley and Harvey Kipnis.

Her hire follows the agency's creation of a Diversity Supplier program that Ogilvy launched in December and the establishment of an External Diversity Advisory Board.

Ogilvy North America is the largest unit of The Ogilvy Group agency network, a subsidiary of WPP (Nasdaq: WPPGY). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver and throughout Canada.

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 13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...
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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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