The Week of Feb. 27 – March 5
'America Idol,' Oscars give a big boost to ratings for the week

(March 8, 2006) “American Idol” and “The Academy Awards” attracted black households in big numbers, according to Nielsen’s Media Research list of the top ten shows in black homes. The Oscars gave offered some competition to “Idol,” but had to settle for fourth place against three airings of the reality talent show juggernaut.

Hollywood’s finest hour, however, did not draw black viewers like it did last year when Chris Rock was host. Despite the fact that African-Americans were nominated in major categories, the John Stewart-led special attracted more than a million fewer black homes than last year.

Fox network’s ”American Idol” walked away with the top three spots, pulling in a combined total of 8.1 million black homes. UPN had four winners on the list and a total of 7.9 million households. The overall number of black households watching the top ten primetime network shows was 22.2 million, an 8.6 percent increase over the previous week.

Rank | Program | Network | Rating | # of Homes

 Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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