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Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago"s African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Pepper Miller updates perspectives on African-American marketing in new book

(March 6, 2012) After the success of her co-authored first book, "What's Black About It?" Pepper Miller became widely sought-after by marketers for her insights on reaching African-American consumers. Now, nearly seven years later, the respected consumer researcher is giving the industry more to think about in her newest title, "Black (Still) Matters in Marketing."

Pepper Miller doesn't want to simply elevate readers' understanding of Black America, but to increase their cultural IQ. Through an honest discussion, Miller introduces readers to honest insights, filling in the gaps that many corporations have about Black America. She offers a deeper and more intimate look at the evolving concept of what it means to be Black, creating a mosaic picture of Black America where many marketers are not fully aware of, with insights like these:

As Millennials age and experience the "real world", many are re-evaluating the relation between their identity and culture with the idea of being successful.

The Digital Divide is finally diminishing, as Blacks are catching up with Caucasians in online access and surpassing them in mobile computing.

The Internet is not necessarily "the equalizer".  There are countless successful new media platforms created by Blacks for Blacks in support of the strong and powerful Black social network and Black blogosphere, yet are under many marketers' radar.

"Black (Still) Matters in Marketing," is due to be released mid-March 2012 and is published by Paramount Books. It is available now at www.blackstillmatters.com.

Miller founded The Hunter-Miller Group (HMG), a leading edge market research and strategic planning firm.  Since 1985, HMG has provided real vs. invented insights that has helped Fortune 500 companies effectively and positively market their brands to Black Americans.  Some of these corporate clients include: American Airlines, Allstate, General Motors, General Mills, GlaxoSmithKline, Ford Motor Company, Johnson & Johnson, PepsiCo, Procter and Gamble,Toyota and the Chicago Symphony Orchestra.

Miller is a founding blogger for Advertising Age's Big Tent Multicultural blog and has been an invited guest speaker by many corporations.  Miller co-authored with the late Herb Kemp, What's Black About It? Insights to Increase Your Share of a Changing African-American Market, which is considered by many to be the most important book on African-American cultural marketing insights.

She served as a research consultant for the largest study about African Americans to date; the Black America Today segmentation study -- commissioned by Radio One and conducted by Yankelovich.  The study was launched June 2008. In July 2007, Miller received the Target Market News MAAX Award for Research Executive of the Year.


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