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Pepper Miller updates perspectives on African-American marketing in new
book
 (March
6, 2012) After the success of her co-authored first book, "What's Black
About It?" Pepper Miller became widely sought-after by marketers for her
insights on reaching African-American consumers. Now, nearly seven years
later, the respected consumer researcher is giving the industry more to
think about in her newest title, "Black (Still) Matters in Marketing."
Pepper Miller doesn't want to simply elevate readers' understanding of
Black America, but to increase their cultural IQ. Through an honest
discussion, Miller introduces readers to honest insights, filling in the
gaps that many corporations have about Black America. She offers a
deeper and more intimate look at the evolving concept of what it means
to be Black, creating a mosaic picture of Black America where many
marketers are not fully aware of, with insights like these:
• As Millennials age and experience the "real world", many are
re-evaluating the relation between their identity and culture with the
idea of being successful.
• The Digital Divide is finally diminishing, as Blacks are catching up
with Caucasians in online access and surpassing them in mobile
computing.
• The Internet is not necessarily "the equalizer". There are countless
successful new media platforms created by Blacks for Blacks in support
of the strong and powerful Black social network and Black blogosphere,
yet are under many marketers' radar.
"Black (Still) Matters in Marketing," is due to be released mid-March
2012 and is published by Paramount Books. It is available now at
www.blackstillmatters.com.
Miller founded The Hunter-Miller Group (HMG), a leading edge market
research and strategic planning firm. Since 1985, HMG has provided real
vs. invented insights that has helped Fortune 500 companies effectively
and positively market their brands to Black Americans. Some of these
corporate clients include: American Airlines, Allstate, General Motors,
General Mills, GlaxoSmithKline, Ford Motor Company, Johnson & Johnson,
PepsiCo, Procter and Gamble,Toyota and the Chicago Symphony Orchestra.
Miller is a founding blogger for Advertising Age's Big Tent
Multicultural blog and has been an invited guest speaker by many
corporations. Miller co-authored with the late Herb Kemp, What's Black
About It? Insights to Increase Your Share of a Changing African-American
Market, which is considered by many to be the most important book on
African-American cultural marketing insights.
She served as a research consultant for the largest study about African
Americans to date; the Black America Today segmentation study --
commissioned by Radio One and conducted by Yankelovich. The study was
launched June 2008. In July 2007, Miller received the Target Market News
MAAX Award for Research Executive of the Year.
Go to Target Market News homepage
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