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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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‘American Idol’ gives Fox shows coattails and a sweep of the top of the charts

(March 6, 2007) The juggernaut that is Fox’s “American Idol” had one of its best weeks of the season during the last days of February. Each of the three weekly broadcasts captured well over 2 million black households and gave the reality talent show a combined audience of 8 million homes and first, second and third place.

Idol’s success rubbed off on Fox’s new game show, “Are You Smarter Than a 5th Grader?” and placed the show in fourth, fifth and seventh place. “The NAACP Image Awards” rounded off the sweep by taking sixth position. Add “24” at 17th place and Fox is the week’s winning network with eight entries.

CBS had seven winners on the top 25, followed by CW with five. ABC and NBC had three and two shows respectively.

The total number of black households watching all of the top 25 shows was 38.0 million, a mere 2 percent decrease from the previous week’s total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | Rating | No. of Homes

1

AMERICAN IDOL-TUES

FOX

21.4

2.884

2

AMERICAN IDOL-WED

FOX

20.0

2.687

3

AMERICAN IDOL THU SP

FOX

18.3

2.458

4

SMARTER THAN 5TH TUE

FOX

16.8

2.263

5

SMARTER THAN 5TH WED

FOX

14.5

1.951

6

NAACP IMAGE AWARDS

FOX

13.9

1.865

7

SMARTER THAN 5TH

FOX

12.7

1.714

8

CSI: NY

CBS

11.2

1.504

9

BUILDING A DREAM-2/26

ABC

10.9

1.469

10

GIRLFRIENDS

CW

10.3

1.386

11

WITHOUT A TRACE

CBS

10.1

1.352

12

GAME, THE

CW

10.1

1.358

13

ALL OF US

CW

9.7

1.298

14

AMERICA'S TOP MODEL-2

CW

9.6

1.287

15

CSI: MIAMI

CBS

9.4

1.266

16

SHARK

CBS

9.3

1.255

17

24

FOX

9.2

1.231

18

CSI

CBS

8.8

1.184

19

LAW AND ORDER:SVU

NBC

8.8

1.186

20

60 MINUTES

CBS

8.3

1.122

21

CRIMINAL MINDS

CBS

8.2

1.108

22

EVERYBODY HATES CHRIS

CW

8.1

1.088

23

DEAL OR NO DEAL-MON

NBC

7.8

1.049

24

DESPERATE HOUSEWIVES

ABC

7.7

1.037

25

SAT MOVIE OF THE WEEK

ABC

7.6

1.024

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.


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 13th Edition Now Available
New Buying Power report shows increase spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...
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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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