‘American Idol’ gives
Fox shows coattails and a sweep of the top of the charts
6, 2007) The juggernaut that is Fox’s “American Idol” had one of its best
weeks of the season during the last days of February. Each of the three
weekly broadcasts captured well over 2 million black households and gave
the reality talent show a combined audience of 8 million homes and first,
second and third place.
Idol’s success rubbed off on Fox’s new game show, “Are You Smarter Than a
5th Grader?” and placed the show in fourth, fifth and seventh
place. “The NAACP Image Awards” rounded off the sweep by taking sixth
position. Add “24” at 17th place and Fox is the week’s winning
network with eight entries.
CBS had seven winners on the top 25, followed by CW with five. ABC and NBC
had three and two shows respectively.
The total number of black households watching all of the top 25 shows was
38.0 million, a mere 2 percent decrease from the previous week’s total.
13th Edition Now Available
New Buying Power report shows increase spending by black consumers on
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items.
According to the newest edition of “The Buying Power
of Black America,” there are indications that black households are feeling
more confident about making purchases that... Story continued... ________________________ The
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics