BET's hit reality show
College Hill debuts its fourth season tonight
(March
5, 2007) The most successful reality franchise in BET’s history returns
for its fourth season on a new night -- Tuesday, March 6 at 10 p.m. ET/PT
-- with a special one-hour premiere, featuring two back-to-back half-hour
episodes. Produced by Edmonds Entertainment and BET, the show’s episodes
were shot at the University of the Virgin Islands in St. Thomas, V.I.
This season's 15 all-new episodes feature a cast of eight students: four
of them are transfers from Los Angeles, and four are Virgin Islanders.
College Hill was cable's number one returning original series of 2006
among black households and posted a 15% increase over the second season's
record-setting performance, averaging over a million viewers for each
premiere.
"I was very proud of College Hill 3, which had the best ratings and best
viewer response of the series," said Reginald Hudlin, BET President of
Entertainment. "But I can say College Hill 4 takes it to another level. It
is truly outrageous!"
"When we started College Hill, we wanted to explore the African American
experience through the eyes of college students attending Historically
Black Colleges and Universities," said Executive Producer Tracey Edmonds.
"In this fourth season, we wanted to see how geography and culture affects
that experience. It was fascinating to see how their interactions with
each other either validated or contradicted their own presuppositions. It
definitely made for an exciting season and an interesting case study in
human relations."
"We're very proud of this franchise," said Robyn Lattaker-Johnson, VP of
Development and Executive in Charge of Production for the series. "This
season we definitely had our fair share of fun, but we also opened up a
necessary dialogue about the differences and similarities among Black
youth across cultures."
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Latest
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics
continued _________________________
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