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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Bounce TV announces new advertisers and new posts of EVP, SVP for sales

(March 4, 2013) Bounce TV, the nation's first-ever broadcast television network targeting African American audiences, announced the addition of several major new sponsors and an expansion of their national advertising sales division.

Walmart, McDonald's, Johnson & Johnson, Sprint, Procter & Gamble and Lionsgate will become national Bounce TV sponsors, joining General Motors and Chrysler as new advertisers and Toyota and Nissan as returning.

Industry veteran Dennis Ray has been named to the new post of Executive Vice President of Advertising Sales, effective immediately.  Ray, who will be based in New York and report to Bounce TV Chief Operating Officer Jonathan Katz, will lead general market ad sales efforts while also being charged with opening and staffing a New York-based sales office.

Ray is a 30-year broadcast television sales executive, having most recently played a critical role with Bounce TV ad sales on behalf of ACE Media.  He was the founder and CEO of media sales and marketing company StarMedia Properties where he handled sales for some of the biggest companies in television including Twentieth Television, Warner Bros. Domestic Television, Sony, and MGM, among others.  Ray began his career at NBC, handling advertising sales for The Today Show and Late Night Programming, and later Daytime Program Sales.  Ray then joined the FOX Broadcasting Company where he served as Senior Vice President, Group Director of Sales where he worked for the network for eleven years. 

"Dennis is the right person at the right time to lead our ad sales efforts and enable brands to capitalize on Bounce TV's accelerated distribution growth and immediate popularity with consumers. From broadcast networks to syndication to digital, Dennis has decades of diverse and innovative media advertising sales experience," commented Katz.  "From the inception of the network, he has played a tremendous role in our general market ad sales success and we have tremendous trust and respect for his judgment and abilities."

Bounce TV also announced that Cheryle Harrison has been promoted to Senior Vice President, Sales Operations. Harrison, who has been with Bounce TV since its creation and previously spent almost 20 years at Turner Broadcasting in advertising sales and marketing, will be charged with strategically optimizing and monetizing Bounce TV inventory.  Harrison is based in Atlanta and reports to Katz.

"Cheryle's work to build our ad sales infrastructure has been outstanding," commented Katz. "She will work closely with Dennis as they begin this exciting new chapter of general market ad sales for Bounce TV."

Bounce TV launched Sept. 26, 2011 is already available to 86% of African American television homes and 68% of the total United States, all of the top ten markets and 24 out of the top 25 African American markets. The network is now officially rated by Nielsen Media Services.

Bounce TV also has distribution agreements with: Raycom Media, FOX Television Stations, Gannett Broadcasting, E.W. Scripps Television Station Group, Lenfest Broadcasting, LIN TV Corp., Nexstar Communications, Belo Corp. and Meredith Broadcasting, among others.

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