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Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

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Black Cable TV Ratings for Week of Feb. 20 - 26
TNT's NBA All-Star coverage down 10 percent in black viewership from last year

(March 4, 2012) The conventional wisdom among basketball fans is that in a shortened season, those who love the game would want to catch as much of it as possible. That wasn't the case for viewership of the NBA's All-Star events on TNT last weekend. Total black audience for the East-West match-up was down 10 percent from last year, though still over three million.

The b-ball bonanza made TNT the most watched cable network in black households for the last week of February, with 12.4 million tuning in 7seven shows. VH1 took second place with 5.9 million for four programs. TBS was third claiming 2.5 million for three shows.

The total numbers of viewers for the Top 25 shows in black homes, according to Nielsen, was up 14 percent from the previous week to 31.6 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

2012 NBA ALL STAR GAME

TNT

15.7

21.5

3,210

2

NBA ALLSTAR SAT NIGHT

TNT

12.0

18.3

2,582

3

BASKETBALL WIVES 4

VH1

10.6

14.5

2,129

4

NBA BASKETBALL

TNT

10.0

15.4

1,975

5

T.I. AND TINY

VH1

9.8

13.2

2,001

6

NBA BASKETBALL

TNT

8.5

13.1

1,626

7

NBA ALLSTAR TIP OFF

TNT

6.2

10.2

1,261

8

NBA REGULAR SEASON    

ESPN

5.9

8.7

1,042

9

THE GAME S5

BET

5.6

8.0

1,187

10

BASKETBALL WIVES 4

VH1

5.6

7.5

1,043

11

NBA ALLSTAR RISING STARS

TNT

5.4

8.4

1,124

12

NBA ALL-STAR EVENT     

ESPN

5.3

8.9

1,112

13

THE GAME S5

BET

5.2

7.2

1,021

14

HOUSE OF PAYNE

TBS

5.0

7.6

984

15

REAL HOUSEWIVES ATLANTA

BRAVO

4.7

6.2

873

16

WWE ENTERTAINMENT

USA

4.6

6.4

946

17

BRAXTON FAMILY VALUES

WE

4.4

6.3

846

18

HOUSE OF PAYNE

TBS

4.4

6.8

842

19

BAD GIRLS CLUB

OXYGEN

4.2

5.8

894

20

WWE ENTERTAINMENT

USA

4.2

5.6

760

21

VICTORIOUS

NICK

4.1

6.8

945

22

T.I. AND TINY

VH1

4.0

5.6

765

23

AMERICAN DAD

ADULT SWIM

4.0

5.7

832

24

HOUSE OF PAYNE

TBS

3.9

6.2

704

25

2012 NBA ALL STAR GAME

TNT

3.9

6.2

682

Source: Nielsen Media Research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

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