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Black Cable TV Ratings for Week of Feb. 20 - 26
TNT's
NBA All-Star coverage down 10 percent in black viewership from last year
(March
4, 2012) The conventional wisdom among basketball fans is that in a
shortened season, those who love the game would want to catch as much of
it as possible. That wasn't the case for viewership of the NBA's
All-Star events on TNT last weekend. Total black audience for the
East-West match-up was down 10 percent from last year, though still over
three million.
The b-ball bonanza made TNT the most watched cable network in black
households for the last week of February, with 12.4 million tuning in
7seven shows. VH1 took second place with 5.9 million for four programs.
TBS was third claiming 2.5 million for three shows.
The total numbers of viewers for the Top 25 shows in black homes,
according to Nielsen, was up 14 percent from the previous week to 31.6
million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
|
1 |
2012 NBA ALL STAR GAME |
TNT |
15.7 |
21.5 |
3,210 |
|
2 |
NBA ALLSTAR SAT NIGHT |
TNT |
12.0 |
18.3 |
2,582 |
|
3 |
BASKETBALL WIVES 4 |
VH1 |
10.6 |
14.5 |
2,129 |
|
4 |
NBA BASKETBALL |
TNT |
10.0 |
15.4 |
1,975 |
|
5 |
T.I. AND TINY |
VH1 |
9.8 |
13.2 |
2,001 |
|
6 |
NBA BASKETBALL |
TNT |
8.5 |
13.1 |
1,626 |
|
7 |
NBA ALLSTAR TIP OFF |
TNT |
6.2 |
10.2 |
1,261 |
|
8 |
NBA REGULAR SEASON |
ESPN |
5.9 |
8.7 |
1,042 |
|
9 |
THE GAME S5 |
BET |
5.6 |
8.0 |
1,187 |
|
10 |
BASKETBALL WIVES 4 |
VH1 |
5.6 |
7.5 |
1,043 |
|
11 |
NBA ALLSTAR RISING STARS |
TNT |
5.4 |
8.4 |
1,124 |
|
12 |
NBA ALL-STAR EVENT |
ESPN |
5.3 |
8.9 |
1,112 |
|
13 |
THE GAME S5 |
BET |
5.2 |
7.2 |
1,021 |
|
14 |
HOUSE OF PAYNE |
TBS |
5.0 |
7.6 |
984 |
|
15 |
REAL HOUSEWIVES ATLANTA |
BRAVO |
4.7 |
6.2 |
873 |
|
16 |
WWE ENTERTAINMENT |
USA |
4.6 |
6.4 |
946 |
|
17 |
BRAXTON FAMILY VALUES |
WE |
4.4 |
6.3 |
846 |
|
18 |
HOUSE OF PAYNE |
TBS |
4.4 |
6.8 |
842 |
|
19 |
BAD GIRLS CLUB |
OXYGEN |
4.2 |
5.8 |
894 |
|
20 |
WWE ENTERTAINMENT |
USA |
4.2 |
5.6 |
760 |
|
21 |
VICTORIOUS |
NICK |
4.1 |
6.8 |
945 |
|
22 |
T.I. AND TINY |
VH1 |
4.0 |
5.6 |
765 |
|
23 |
AMERICAN DAD |
ADULT SWIM |
4.0 |
5.7 |
832 |
|
24 |
HOUSE OF PAYNE |
TBS |
3.9 |
6.2 |
704 |
|
25 |
2012 NBA ALL STAR GAME |
TNT |
3.9 |
6.2 |
682 |
Source:
Nielsen Media Research. Ranked by percent of African-American households
watching. Based on live and same day viewing. Number of viewers shown in
thousands (1,000 = 1 million). Representing more than 13.45 million
television households in the U.S., the African-American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
Go to Target Market News homepage
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