Vickie Burns, vice president of news at KNBC, resigns from position
3, 2012) Vickie Burns, one of the highest ranking African-American
executives under the NBCU/Comcast umbrella, tendered her resignation as
Vice President of News at KNBC
effective Friday, March 2. Her decision comes following executive shifts
at the station in the wake of Comcastís merger with NBC Universal.
Burns joined KNBC from WNBC, NBC's owned and operated station in New
York, where she was Vice President of Content and Audience Development
for NBC Local Media New York since 2009. In that capacity, Burns was
responsible for developing strategy to build audiences across the
station's media platforms, including WNBC, NY Nonstop, nbcnewyork.com,
taxicabs and other out-of-home platforms at NBC Local Media New York. .
Prior to joining WNBC, Burns was the Vice President of News for WRC, the
NBC owned and operated station in Washington, D.C., from September 2003
to March 2008, the #1 news station in the market. She joined the NBC
family in 1986 when she began working as a Line Producer for WMAQ, NBC's
owned and operated station in Chicago. She held various positions, until
being named news director in 2001
Burns informed staffers of her resignation in an internal e-mail:
Subject: Note From Vickie
After discussions with Valari and Steve, I've decided to move my career
back to my roots. As a Chicago girl, who eventually got very comfortable
on the East Coast, it was loyalty to NBC, Larry Wert and Craig Robinson
that brought me to Los Angeles in August 2010.
When Craig moved to his new role, I committed to helping a new leader
Now, it's time for Steve to select a News Director to lead the next
phase of growth for KNBC and time for me to get back east of the
My LA Adventure...
Unexpected is perhaps the single best descriptive about my time at KNBC.
The unexpected opportunity to lead the local news operation for another
NBC flagship. And the unexpected surprises, challenges and delights that
Yes, this is one of those "the time has come" departure notes. But
indulge me in sharing how much the time spent with this team has
enriched me personally and professionally.
First, I discovered an amazing newsroom full of whip smart, quirky,
creative people who had been tested by circumstances, many beyond
control. That may have dampened the spirit for a time, but none of it
dampened the will to succeed or the desire to excel.
Now, the cool stuff. We got bought by Comcast. Winning is the mission
again, along with serving viewers better through enterprise reporting
and distinctive storytelling. Not to mention the gift of unprecedented
resources to accomplish competitive goals. Iíll never forget the single
most common question from the early days: can we get the chopper back?
Well, News Chopper 4 is once again flying high, as will your ability to
It's been so rewarding to watch the evolution of telling stories on
multi-platforms. Today the newsroom is buzzing with energy and
excitement, embracing the competitive mission around newscasts, the web,
Face Book, and Twitter too.
There was a lot of good stuff along the way, accomplished together.
Launching Prime Time News LA, during my first month. Thanks to Chuck,
Colleen, and a host of talented people, that seemed easy and paved the
way to more shared experience. Launching our digital channel, California
Nonstop. A year ago this month, stretching our breaking news muscles
again to deliver amazing coverage of the earthquake and tsunami that hit
Japan. Then last fall, raising the bar with gavel-to-gavel coverage of
the Conrad Murray Trial, plus re-launching a competitive newscast at
midday. Just two weekends ago, telling LA and the nation about the death
of the incomparable Whitney Houston.
Through it all, maintaining the station's legacy of recognition for
excellence: a clean sweep of best newscast awards at this year's Golden
Mike ceremony. Another clean sweep at the 2011 local Emmys too.
Now, there' a new chapter with Steve on board. I know you'll work hard
for him, but also remember to have fun and enjoy the ride! You've earned
all the success coming your way.
And yes, I will miss the legendary LA weather. But, I will miss you guys
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