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Carol H. Williams agency names Mark Robinson Senior Vice President for NY office

(March 3, 2016) Carol H. Williams Advertising has announced that Mark Robinson has been named Senior Vice President and Management lead for the agency's New York office. With nearly 40 years of experience in consumer products, strategic and multicultural marketing and general management Robinson provides CHWA with a unique resource for the agency and an asset to the CHWA brand.

Having begun his career in advertising and marketing, Robinson comes to CHWA with experience from some of the advertising industry's leading agencies, including SSC&B: LINTAS, Grey Advertising, The UniWorld Group and Spike/DDB. 

In addition to his work for brands like Bristol Myers, Lipton Tea, Pillsbury, Coors Beer, Kraft Foods, Johnson & Johnson, HBO, Diageo and others, Robinson has successfully overseen new product development work for seven successful national new product introductions. 

"Mark brings to CHWA a background strong in strategic, financial, management and entrepreneurial knowledge," said Carol H. Williams, agency President, CEO and Chief Creative Officer. "The African American Consumer Market is experiencing a resurgence in influence and significance and we are pleased to have Mark join and work with us at this exciting time."

Robinson began his career in account management at SSC&B: LINTAS in 1978 and quickly rose through the ranks to become the agency's first African American Vice President. He moved to Grey Advertising in 1985, and his exceptional strategic planning skills led to his selection as a prestigious "SWAT Team" member, providing solutions for strategic, creative and marketing problems that could not be solved by regular account groups.

His reputation and lengthy experience in multicultural consumer marketing began in at the UniWorld Group, where he served from 1990 to '96. Robinson was subsequently hired in 1997 by creative icon, Spike Lee as Managing Director to launch the new agency, Spike/DDB, building it from a start-up to a $35 million dollar phenomenon in one year. 

Following his entrepreneurial star, Robinson spent several years founding and running Heritage Apparel, a specialized clothing and collectibles DM company listed as one of 1999's top 10 minority-owned companies on the Internet. In 2001, he was recognized by NV (New Ventures) magazine as the Entrepreneur of the Year for the successful launch of the S/R Communications Alliance, the first 100% minority-owned network of 12 multicultural marketing companies, with combined billings of $225 million. 

In 2010, Robinson joined L3 Advertising, the nation's oldest and most successful Asian marketing firm where he led the agency's Strategic Planning work, providing high level insight and guidance. 

Robinson is a member of the American Advertising Federation's Multicultural Marketing Leadership Council and is a national touring lecturer for the American Educational Foundation. He has been featured in Fortune magazine, The New York Times, The Wall Street Journal and Advertising Age, among others. 


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