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Lagrant Communications launches public affairs division focused on women

(March 3, 2014) Lagrant Communications, an integrated marketing and communications firm today announced it has launched POLISH, a new public affairs division that will promote and support women of color seeking elected office at the local, regional, and national level. POLISH will also work to position talented women to serve in senior staff positions in political and governmental offices.

"With the California State Senate only being 30 percent women, and the California State Assembly following close behind at 28 percent, it is imperative that women gain more representation in our key political sectors," said President and CEO Mr. Kim L. Hunter.

"I've devoted considerable time and effort to supporting women's issues and promoting public policy changes of benefit to women over the last 20 years, including serving on the Board of Directors of Planned Parenthood Los Angeles (PPLA), among others. POLISH is the result of that work and my substantial personal interest," said Hunter.

POLISH will specialize in client message development, strategic communications, media training, media relations, speech writing, image building, media planning and buying, collateral development and production, special event management, community organizing, and forming relationships with key influencers for fundraising development purposes.

According to Close The Gap CA, a statewide campaign that focuses on increasing the number of women in the California legislature, over a 10-year timespan the women representation in the California state legislature has steadily declined.  Additionally, the percentage of women of color in California state politics dropped from 44 percent to 32 percent.

A noted advocate for women, Mr. Hunter has hosted roundtable discussions, policy dinners and strategic counseling gatherings for women interested in pursuing politics and elected office as one of their professional goals. He recently held a women's dinner that focused on the critical elements needed for the development of successful women candidates for elected office and/or senior staff level public policy positions. As a result, POLISH has been able to secure additional progressive women as clients.

Mr. Hunter recently spearheaded a private fundraising reception and community swearing-in ceremony for California State Senator Holly J. Mitchell and oversaw brand development for U.S. Representative Karen Bass, a former Speaker of the California State Assembly.

Senator Mitchell said, "I have experienced first hand Kim's commitment to developing female elected officials. His expertise attributes to the planning, execution and success of my community swearing-in ceremony. I am still receiving high praise from those who attended from political leaders to grassroots activists to homeowners in my district which confirms my belief that the event was perfect in every way."

POLISH has been retained by Ms. Sydney Kamlager, district director for Senator Mitchell (D-26) and Ms. Francesca Vega, director of Government and Community Relations for California State University, Northridge.

Ms. Kamlager has more than 20-years of professional experience in the non-profit, entertainment and policy sectors. Ms. Vega has been active in the political and public policy arenas in Sacramento and Los Angeles for more than 13-years.  Both women intend to pursue seats on the Los Angeles Community College Board of Trustees.

Lagrant Communications is an award-winning, full-service, integrated marketing communications firm that specializes in general market, African-American, Hispanic and LGBT consumer markets. Established in September 1990, the firm provides culturally relevant and sensitive counsel to corporate, government, and not-for-profit organizations that strive to reach diverse populations.

Headquartered in Los Angeles with offices in Dallas and New York, LC offers clients a vast array of communication services, including advertising, marketing and public relations. The firm's current client roster includes: American Cancer Society, Burgess Services, California African American Museum (CAAM), Carnival Cruise Lines, City of Los Angeles, Flip, Harley-Davidson Motor Company, L.A. Care, Martin Luther King Jr. Hospital, Northwestern Mutual, PIH Health, Southern California Edison and The California Wellness Foundation. For more information on Lagrant Communications, visit www.lagrantcommunications.com.


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